How Reusch is digitally connecting the global sports retail industry

Digital platform for end customers, retailers and sales teams

For decades, Reusch has been one of the most recognized brands in international sports. Whether it’s goalkeeper gloves on the world’s biggest soccer stages or premium ski and winter sports gloves in the Alps – Reusch products are trusted by both professionals and enthusiasts.

With international sales structures, multiple locations and retail partners in many countries, the demands on digital processes are constantly growing. Together with dc, Reusch created a central digital platform for end customers, retail partners and sales teams. All key processes – from the international webshop to the dealer portal and pre-order management – now work together seamlessly.

• Implementation of the corporate website and international webshop with dynamic commerce and dynamic content
• Development of a comprehensive dealer portal for sports retailers and partners
• Creation of a dedicated sales portal for field sales reps
• Integration of all processes with Microsoft Dynamics 365 Business Central
• Multilingual platform for international markets and sales structures

Especially in sports retail, custom assortments, customer-specific pricing and long-term pre-order processes are essential. The digital platform supports these complex workflows and connects sales, retail and e-commerce on one unified tech stack. This is how Reusch delivers a modern digital experience for end customers, dealers and sales partners worldwide.