How Degussa is redefining precious metals trading for the digital age

A platform for gold, silver, and the future of precious metals trading

Degussa has been helping customers buy, sell, and invest in precious metals for the long term for many years. From gold and silver bars to coins, gold savings plans, and specialized investment solutions, the company offers a broad portfolio built around precious metals trading. The offering is complemented by a nationwide branch network in Germany and a wide range of services for investors.

With the strong growth of recent years, the existing digital platform was increasingly reaching its limits. Together with dc, a new technological foundation was created for the company’s next phase of growth. In 2025, the new platform was successfully launched in Germany. Switzerland and Spain will follow in 2026, with additional international markets already in the pipeline.

• Implementation of the new e-commerce platform with dynamic commerce
• Development of the corporate website and editorial content with dynamic content
• Integration of branches, POS systems, and ERP processes on one shared platform
• Connection to Microsoft Dynamics 365 Business Central as well as specialized precious metals and trading processes
• Technological foundation for international expansion and the future omnichannel strategy

The platform is one of Germany’s highest-revenue e-commerce solutions and supports thousands of daily interactions related to buying, selling, and managing precious metals. It brings together digital services, in-store business, and complex trading processes into one seamless customer experience - while creating the foundation for continued international scaling.