How Degussa is redefining precious metals trading in the digital age

A platform for gold, silver and the future of precious metals trading

Degussa has been supporting its customers for years in buying, selling and long-term investing in precious metals. From gold and silver bars to coins, gold savings plans and specialized investment solutions, the company offers a wide portfolio for precious metals trading. This is complemented by a nationwide branch network and a range of services for investors.

With rapid growth in recent years, the existing digital platform reached its limits. Together with dc, Degussa built a new tech foundation for the company’s next growth phase. In 2025, the new platform launched successfully in Germany. Switzerland and Spain will follow in 2026, with more international markets already in the pipeline.

• Implementation of the new e-commerce platform with dynamic commerce
• Development of the corporate website and editorial content with dynamic content
• Integration of branches, POS systems and ERP processes on a single platform
• Connection to Microsoft Dynamics 365 Business Central and specialized precious metals and trading processes
• Tech foundation for international expansion and future omnichannel strategy

The platform is one of the highest-revenue e-commerce solutions in Germany and supports thousands of daily interactions around buying, selling and managing precious metals. It connects digital services, branch business and complex trading processes into a seamless customer experience—laying the groundwork for scaling the business internationally.