Features & Modules
of dynamic commerce
dynamic commerce brings you all the features you need for professional e-commerce. Launch multiple e-commerce channels and leverage a wide range of core and add-on modules.
Core modules
b2c webshop
Boost your brand awareness, win new customers and sell your products directly through a modern online shop. dynamic commerce gives you all the key features for a high-converting b2c shop - from inspiring shopping experiences to conversion optimization.
- Public webshop for end customers
- Custom design and modern shopping worlds
- Online payment, vouchers and discount campaigns
- Marketing features for campaigns and promotions
- Order process with or without registration
b2b portal
Give your business customers a closed portal with personalized assortments, prices and service features. Make ordering easier, reduce questions and offer your b2b clients a better digital service.
- Login area for business customers
- Personalized prices, assortments and availabilities
- Quick order, order lists and saved carts
- Document download, order history and self-service
- Easy order processes for repeat purchases
Websites with product catalog
Showcase your products online, even if you don’t need a direct order function. With the product catalog, you publish assortments, product data and marketing info on your website and generate qualified leads.
- Product presentation without shopping cart
- Structured categories and product detail pages
- Images, downloads and marketing texts per product
- Inquiry features for consulting and sales
- Integration into websites and landing pages
Sales rep portal
Give your sales team their own portal for client meetings, consulting and orders. Sales reps access customers, assortments and prices on the go and enter orders right during the conversation.
- Portal for sales reps and field sales
- Access to customer data, prices and assortments
- Order on behalf of assigned customers
- Mobile use during client meetings
- Fast quote and order entry
Marketplace integration
Expand your reach via marketplaces and publish your products where your customers are already searching. Marketplace integration is powered by Channable and lets you connect to 30+ marketplaces like Amazon, eBay and more.
- Connect to 30+ marketplaces
- Powered by Channable
- Custom control of assortments and prices
- Transfer product data including mapping
- Process orders from marketplaces
Agentic Commerce
Get your e-commerce ready for sales via AI agents. dynamic commerce provides product data for AI agents and lays the foundation for them to find, recommend and soon trigger direct purchases.
- Product data for AI agents and AI search
- Optimized discoverability in AI systems
- Preparation for UCP, ACP and MCP
- Foundation for direct purchases via AI agents
- New sales channel for Agentic Commerce
Future-proof technology
dynamic commerce is built on a modern, scalable software architecture and is continuously developed. This keeps your e-commerce platform up to date, high-performing and ready for new requirements.
Modern MACH architecture
dynamic commerce is based on a modern microservices architecture. Frontend and business logic are cleanly separated, all key features are accessible via API and can be flexibly integrated into modern system landscapes.
Always up to date
Thanks to continuous upgrade, dynamic commerce stays technically and functionally up to date with semi-annual releases. New features and security updates are continuously developed and rolled out.
High performance, secure and reliable
dynamic commerce runs as a SaaS solution on Microsoft Azure with high technical availability. Fast load times, stable systems and 99.9% guaranteed uptime provide a strong foundation for your e-commerce.
Included modules
Control payment methods flexibly by webshop, country, region, customer group, weight or order value. Decide exactly when payment options like credit card, PayPal, Klarna or prepayment are available and whether extra fees or restrictions apply.
Set up different shipping methods like standard, express, freight or personal delivery for your webshops. Shipping costs can be calculated and displayed individually based on country, region, order value, weight or customer group.
Add as many attributes as you want to your products, like color, size, brand, material or technical specs. These attributes can be used in the webshop for filters, product detail pages, comparisons or structured product info.
Publish your webshops in as many languages as you want and manage international content from one platform. Product info, categories, marketing texts and shop content can be maintained, translated and published per language.
Create flexible voucher logics for marketing campaigns and value vouchers. Vouchers can be redeemed in the shop or sold directly via the webshop - for example as digital gift cards with individual codes.
Collect reviews from your customers directly in the webshop - as star ratings and optionally with additional review text. Reviews can be checked, approved and then displayed on product detail pages to build trust and boost conversion.
Sell in different currencies and open your webshops to international markets. Prices can either be managed and imported directly in Business Central or converted in the webshop based on daily exchange rates from Business Central.
Plan and launch marketing campaigns directly for your webshops. Create discount promotions, promo codes, free gifts, happy hours, free shipping or special offers for individual items, assortments or customer groups.
Offer a dealer, store or partner locator with filters for country, zip code and city. Optionally with map view, distance search, location info and individual detail pages for dealers or stores.
Map complex pricing logics from Business Central in your webshop. Individual customer prices, customer groups, tiered prices, special prices, item discounts and combinations of prices and discounts ensure every customer sees their right conditions.
Provide your customers with invoices, delivery notes, credit notes and other documents directly in their account. Documents can be viewed in an overview or detail view, filtered and downloaded as PDFs if needed.
Control which products are visible and orderable for which customers, customer groups or portals. This lets you set up custom assortments, closed product areas, exclusive items and customer-specific approvals.
Add-on modules
Integrate popular online payment providers directly into your webshop. Customers can pay by credit card, PayPal, Klarna, Apple Pay, Google Pay or other methods - depending on provider, country and preferred checkout process.
Sell recurring products and services via subscriptions. Customers can order products regularly, pick delivery intervals and manage active subscriptions - perfect for consumables, coffee, food, care products or service packages.
Offer customizable products directly in your webshop. Customers can configure items, enter texts, select options or add personalizations - for example for gifts, apparel, promo items or custom-made products.
Connect your webshop with email marketing tools and use customer data, orders and interests for automated campaigns. Newsletters, abandoned cart reminders, product recommendations and customer loyalty are seamlessly integrated into your e-commerce.
Sell digital products like downloads, vouchers, tickets, licenses or digital services directly in your webshop. After purchase, files, codes or access can be provided automatically and made available in the customer account.
Map US Sales Tax scenarios for sales in the USA. The module helps you integrate tax logics by state, customer group or product type into your e-commerce processes.
Create structured product feeds for external platforms, price portals, marketplaces, marketing channels or AI systems. Product data, prices, availability and attributes can be prepared and published automatically.
Offer your customers digital processes for returns, complaints and service cases. Requests can be started directly in the customer account, supplemented with documents or images and then processed in a structured way.
Integrate your b2b webshop into the procurement processes of large business clients. Via OCI, customers can switch from external purchasing systems to your portal, create shopping carts and transfer them back to their procurement system.
Design & Marketing Power
dynamic commerce brings everything you need for custom design, strong UX and high-performance online marketing. From flexible layout templates and powerful brand worlds to SEO, tracking and marketing integrations.
Custom design for your brand
Use flexible layout templates and customize your webshop to your corporate design. This creates modern shopping experiences, strong product worlds and a look that really fits your brand.
Content management system included
With dynamic content, a powerful content management system is built right in. Easily manage landing pages, product worlds, guides, campaigns and extensive content yourself.
Ready for marketing, SEO and tracking
Manage campaigns, integrate email marketing tools and connect tracking solutions like Google Analytics, Meta Pixel and more. Plus, all the essentials for SEO and measurable online marketing.
AI power with dc Copilot features
250+ companies rely on the webshop solution dynamic commerce
Your experienced partner for projects with dynamic commerce
Get expert advice and benefit from 15+ years of experience and more than 250 e-commerce and ERP projects. Our team of 120+ experts in e-commerce consulting, development, design and online marketing supports you end-to-end - from strategy to go-live. We look forward to meeting you and your business.
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