Features & Modules
of dynamic commerce
dynamic commerce gives you all the features you need for professional E-commerce. Launch multiple E-commerce channels and use a wide range of core and add-on modules.
Core modules
b2c web shop
Grow your brand awareness, win new end customers, and sell your products directly through a modern online store. dynamic commerce gives you all the key features for a high-performing b2c shop - from inspiring shopping experiences to conversion optimization.
- Public web shop for end customers
- Custom design and modern shopping experiences
- Online payment, vouchers, and discount promotions
- Marketing features for campaigns and promotions
- Checkout with or without registration
b2b portal
Give your business customers a private portal with custom assortments, pricing, and service features. This makes ordering easier, reduces follow-up questions, and gives your b2b customers better digital service.
- Login area for business customers
- Custom prices, assortments, and availability
- Quick order, order lists, and saved carts
- Document download, order history, and self-service
- Convenient ordering for repeat purchases
Websites with product catalog
Show your products online, even when no direct ordering function is needed. With the product catalog, you can publish assortments, product data, and marketing content on your website and generate qualified inquiries.
- Product presentation without a shopping cart
- Structured categories and product detail pages
- Images, downloads, and marketing copy for each product
- Inquiry features for consulting and sales
- Integration into websites and landing pages
Field sales integration
Give your sales team its own portal for customer meetings, consulting, and orders. Field sales reps can access customers, assortments, and prices on mobile devices and place orders directly during the conversation.
- Portal for field sales and sales teams
- Access to customer data, prices, and assortments
- Ordering on behalf of assigned customers
- Mobile use during customer meetings
- Fast quote and order capture
Marketplace integration
Expand your reach through marketplaces and publish your products where your customers are already searching. The marketplace integration is powered by Channable and enables connectivity to 30+ marketplaces like Amazon, eBay, and more.
- Integration with 30+ marketplaces
- Powered by Channable
- Custom control of assortments and prices
- Product data transfer including mapping
- Processing orders from marketplaces
Agentic Commerce
Get your E-commerce ready for selling through AI agents. dynamic commerce provides product data for AI agents and creates the foundation for them to find, recommend, and eventually trigger direct purchases.
- Product data for AI agents and AI search
- Optimized discoverability in AI systems
- Preparation for UCP, ACP, and MCP
- Foundation for direct purchases through AI agents
- New sales channel for Agentic Commerce
Future-ready technology
dynamic commerce is built on a modern, scalable software architecture and is continuously evolving. That keeps your E-commerce platform technically up to date, high-performing, and ready for new requirements.
Modern MACH architecture
dynamic commerce is based on a modern microservices architecture. Frontend and business logic are clearly separated, all key features are available via API, and everything can be integrated flexibly into modern system landscapes.
Always up to date
With continuous upgrades and semiannual releases, dynamic commerce stays technically and functionally up to date at all times. New features and security updates are continuously developed and provided.
High-performance, secure, and reliable
dynamic commerce runs as a SaaS solution on Microsoft Azure with high technical availability. Fast load times, stable systems, and 99.9% guaranteed availability create a strong foundation for your E-commerce.
Included modules
Control payment methods flexibly by web shop, country, region, customer group, weight, or order value. That means you decide exactly when payment options like credit card, PayPal, Klarna, or prepayment are available and whether additional fees or restrictions apply.
Set up different shipping methods like standard shipping, express shipping, freight delivery, or personal delivery directly for your web shops. Shipping costs can be calculated based on country, region, order value, weight, or customer group and displayed individually.
Add as many attributes as you want to your products, such as color, size, brand, material, or technical specifications. These attributes can be used in the web shop for filters, product detail pages, comparisons, or structured product information.
Publish your web shops in as many languages as you want and manage international content cleanly from one platform. Productinformation, categories, marketing copy, and shop content can be maintained, translated, and published by language.
Create flexible voucher logic for marketing promotions and gift vouchers. Vouchers can be redeemed in the shop, but also sold directly through the web shop - for example as digital gift vouchers with a custom code.
Collect reviews from your customers directly in the web shop - as star ratings and optionally with additional review text. Reviews can be checked, approved, and then displayed on product detail pages to build trust and boost conversion.
Sell in different currencies and open your web shops to international markets. Prices can either be maintained and transferred as fixed values in Business Central or converted in the web shop based on current exchange rates from Business Central.
Plan and publish marketing campaigns directly for your web shops. Create discount promotions, promo codes, free gifts, happy hours, free shipping campaigns, or special offers for individual products, assortments, or customer groups.
Offer a dealer, store, or partner locator with filters by country, ZIP code, and city. Optionally including map view, distance search, location details, and custom detail pages for dealers or stores.
Map complex pricing logic from Business Central in the web shop. Custom customer prices, customer groups, tiered pricing, special prices, product discounts, and combinations of prices and discounts ensure every customer sees the right terms.
Provide your customers with invoices, delivery notes, credit memos, and other documents directly in their customer account. Documents can be viewed in an overview or detail view, filtered, and accessed as PDF when needed.
Control which products are visible and orderable for which customers, customer groups, or portals. This lets you cleanly manage custom assortments, restricted product areas, exclusive products, and customer-specific approvals.
Add-on modules
Integrate common online payment providers directly into your web shop. That way, customers can pay by credit card, PayPal, Klarna, Apple Pay, Google Pay, or other payment methods - depending on the provider, country, and preferred checkout process.
Sell recurring products and services through subscriptions. Customers can order products regularly, choose delivery intervals, and manage ongoing subscriptions - ideal for consumables, coffee, food, personal care products, or service packages.
Offer customizable products directly in the web shop. Customers can configure products, enter text, choose options, or add personalization - for example for gifts, textiles, promotional products, or custom-made items.
Connect your web shop with Email marketing tools and use customer data, orders, and interests for automated campaigns. This makes newsletters, abandoned cart flows, product recommendations, and customer retention a seamless part of your E-commerce.
Sell digital products like downloads, vouchers, tickets, licenses, or digital services directly through your web shop. After purchase, files, codes, or access can be provided automatically and made available in the customer account.
Map US sales tax scenarios for selling in the United States. The module helps you integrate tax logic by state, customer group, or product type cleanly into your E-commerce processes.
Create structured product feeds for external platforms, price portals, marketplaces, marketing channels, or AI systems. Product data, prices, availability, and attributes can be prepared specifically and distributed automatically.
Give your customers digital processes for complaints, returns, and service cases. Requests can be started directly in the customer account, supplemented with documents or images, and then processed in a structured way.
Integrate your b2b web shop into the procurement processes of large business customers. Via OCI, customers can move from external purchasing systems into your portal, build shopping carts, and hand them back to their procurement system.
Design & marketing power
dynamic commerce gives you everything you need for custom design, strong UX, and high-performing online marketing. From flexible layout templates and strong brand experiences to SEO, tracking, and marketing integrations.
Custom design for your brand
Use flexible layout templates and tailor your web shop to your corporate design. This creates modern shopping experiences, strong product worlds, and a brand presence that truly fits your business.
Content management system included
With dynamic content, a powerful content management system is integrated directly. That lets you manage landing pages, product worlds, guides, promotions, and extensive content easily on your own.
Ready for marketing, SEO, and tracking
Manage campaigns, integrate Email marketing tools, and connect tracking solutions like Google Analytics, Meta Pixel, and more. On top of that, you get all the essential foundations for SEO and measurable online marketing.
AI power with dc Copilot features
250+ companies rely on the web shop solution dynamic commerce
Your experienced partner for dynamic commerce projects
Get expert advice and benefit from more than 15 years of know-how and over 250 E-commerce and ERP projects. Our team of more than 120 experts in E-commerce consulting, development, design, and online marketing supports you end to end - from strategy to implementation. We look forward to getting to know you and your business.
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