dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
Digital Success Story by dc

How EUROLUB Makes Finding the Right Lubricant Easy

EUROLUB GmbH
Eching near Munich
www.eurolub.com

A Website for Oils, Lubricants and Additives

EUROLUB is one of the established manufacturers of engine oils, lubricants, additives and technical fluids. The company supplies dealers, workshops and other customer groups with a wide range of products for various vehicle types and applications.

Together with dc, a new digital platform was created based on dynamic content and dynamic commerce. It brings together the EUROLUB brand, the product range, technical information and the dealer business on one central platform.

The heart of the platform is the smart Oil Finder. By selecting vehicle type, model and technical parameters, users can quickly find the right lubricants and technical products for their vehicle. Complex product and vehicle data are automatically provided from the Microsoft Dynamics 365 Business Central ERP system.

  • Implementation of the corporate website www.eurolub.com with dynamic content
  • Development of a digital product catalog for the entire range
  • Integration of a smart oil finder for vehicles and applications
  • Creation of a closed b2b portal with dynamic commerce
  • Connection to Microsoft Dynamics 365 Business Central as the central data source

The website serves as a central information hub for products, applications and technical data. Thanks to deep integration with Microsoft Dynamics 365 Business Central, product information is maintained centrally and automatically published on the website and in the b2b portal. This ensures that customers and partners always have access to the latest information.

Highlights

Oil Finder

By selecting vehicle type, model and other parameters, users can quickly find the right lubricants and technical products for their vehicle.

Digital Product Catalog

The entire range is clearly presented with technical information, applications and product details, and is continuously updated from the ERP system.

Closed b2b Portal

Dealers get access to individual prices, assortments and ordering options, and can handle their business processes digitally.