Shopify Features & Modules

Shopify comes with tons of features for modern e-commerce right out of the box and can be flexibly extended via the Shopify App Store.

Sell everywhere with Shopify

Startseite eines Shopify-Webshops für Golfbedarf mit Fashion-Modells, Golfschlägern und Bällen.

b2c webshop

Launch a modern online shop for end customers and sell your products directly under your own brand. Shopify gives you everything you need for a powerful b2c shop – from inspiring shopping experiences to conversion optimization.

Custom storefront with responsive Shopify themes
High-converting checkout and online payment
Product pages, collections and content sections
Marketing features for campaigns and promotions
Extendable via apps and customizations

Webshop-Oberfläche von Cronus Bikes mit Mountainbike-Header und B2B-Funktionen.

b2b portal

Build closed b2b portals with custom catalogs, pricing and payment terms. Shopify B2B enables modern self-service processes for business customers and can connect to your ERP data.

Business customers, roles and permissions
Custom catalogs and customer group pricing
Payment terms and b2b checkout
Self-service ordering for business clients
ERP integration for assortments, customers and prices

Point of Sale

Connect your online shop and in-store sales with Shopify POS. Sell in your store, at events, pop-up shops or markets and keep products, customer data and inventory all in one place.

POS for stores, events and pop-up locations
Unified product and customer data
Synchronized inventory across all channels
Pickup, local delivery and shipping options
Hardware, payments and POS workflows

Social media & marketplaces

Sell where your customers search, scroll and shop. Shopify connects your product catalog to social media channels, Google and leading marketplaces like Amazon or eBay.

Sell via Facebook, Instagram, TikTok and YouTube
Marketplace integration via Shopify Marketplace Connect
Product sync to Google and shopping platforms
Central management of products and orders
More reach through existing sales channels

Agentic Commerce

Get your commerce ready for selling via AI channels. With Shopify, you can provide product data for AI chats and enable purchases directly in agentic commerce interfaces in the future.

Product data for AI chats and AI search
Sell via agentic commerce channels
Direct checkout in supported AI interfaces
Real-time sync of your product data
New touchpoints for the next commerce generation

All features for modern omnichannel

Shopify delivers powerful standard features for sales, product management and checkout. Build shopping experiences for different markets, audiences and channels – all centrally managed and always scalable.

Sell internationally

Manage markets, languages, currencies and regions directly in Shopify. Build international shops, control local settings and enter new markets faster.

Comprehensive product management

Manage products, variants, collections, images, videos, attributes and content centrally in Shopify Admin. Keep your assortment organized and launch new products quickly.

High-converting checkout

Use a powerful checkout optimized for fast, mobile and trusted purchases. Express checkout, payments and modern UX help you reduce cart abandonment.

Shopify Admin

Manage your e-commerce centrally in Shopify Admin. Handle products, categories, orders, customer data, discounts, payments, reports and more – all in your browser. Your team can add new products, prep campaigns, process orders and run your shop day-to-day with zero tech hurdles.

Shopify Theme Store

Kick off with a professional theme from the Shopify Theme Store and turn it into a unique shopping experience for your brand. We adapt layout, colors, fonts, components and UX to your corporate design or develop custom templates for special requirements. Combine fast implementation with a look that’s anything but standard.

Shopify App Store

Extend your shop via the Shopify App Store with apps, integrations and extra e-commerce features. Whether reviews, loyalty, subscriptions, search, email marketing, analytics, personalization or fulfillment: For most needs, there are ready-to-go solutions we select, integrate and configure for your project.

Launch fast, scale without limits

Shopify is a SaaS platform made for fast webshop projects and long-term growth. Automatic updates, reliable cloud infrastructure and a strong ecosystem make sure your shop goes live quickly and grows with your business.

Automatic updates with Shopify Editions

Shopify is constantly evolving and releases new features twice a year with Shopify Editions. As a SaaS solution, your shop always stays up to date automatically.

Reliable cloud infrastructure

Shopify runs on a global cloud infrastructure built for high availability, performance and traffic peaks. Your shop stays stable and accessible even as you grow.

Fast time-to-market

Thanks to standard features, SaaS operation, themes, apps and ready-made integrations, Shopify projects can be launched super fast – from first setup to go-live.

AI power with Shopify

Ready for agentic commerce

More and more customers search for products via AI assistants and agents. With Shopify, your webshop is ready for these new shopping experiences.

Eingabemaske von Dynamic Commerce zum Generieren von Artikeldaten mit Copilot.

Create content with AI

Shopify helps you create product descriptions, marketing copy and other shop content. Use AI to generate the right texts fast and save time managing your webshop.

Benutzeroberfläche der dynamic commerce KI-Lösung.

Shopify Sidekick

Shopify Sidekick is your built-in AI assistant. It helps you with analytics, marketing tasks and managing your shop.

These companies trust Shopify with dc

Lächelndes dc AG Teammitglied steht mit verschränkten Armen hinter einem Apple MacBook mit Shopify-Sticker.

Your team for successful
Shopify webshops

Get expert advice and benefit from 15+ years of experience and over 250 e-commerce and ERP projects. The dc team of 125+ experts supports you with concept, setup and ongoing development of your Shopify webshop. As a certified Shopify Partner, we’ve already delivered numerous Shopify projects.