How Lauensteiner has grown digitally for 15 years

From confectionery to a digital omnichannel brand

Lauensteiner is one of Germany's best-known premium confectionery brands. With handcrafted pralines, chocolates, and seasonal specialties, this family-owned company delights connoisseurs far beyond the borders of Franconia.
For more than 15 years, dc has supported the brand's digital growth. What started with its first steps in e-commerce has evolved into a modern omnichannel platform that connects the web shop, retail partners, marketplaces, and digital marketing channels.

• Implementation of the web shop and corporate website with dynamic commerce and dynamic content
• Development of a digital dealer portal for resellers and specialist retail partners
• Integration of all processes into the ERP system Microsoft Dynamics 365 Business Central
• Management of digital marketing channels from Google Ads and social media to email marketing
• Continuous platform development for new digital business models and sales channels

The close, long-term partnership is paying off: since the launch of the joint digital strategy, online revenue has grown by more than 10x. Today, Lauensteiner is consistently expanding its digital channels and combining traditional confectionery craftsmanship with modern omnichannel commerce.