How Lauensteiner has been growing digitally for 15 years

From confiserie to digital omnichannel brand

Lauensteiner is one of Germany’s most renowned premium confectioneries. With handmade pralines, chocolates and seasonal specialties, this family business delights chocolate lovers far beyond the borders of Franconia.
For over 15 years, dc has been supporting the brand’s digital journey. What started with the first steps in e-commerce is now a modern omnichannel platform connecting webshop, retail partners, marketplaces and digital marketing channels.

• Webshop and corporate website built with dynamic commerce and dynamic content
• Digital dealer portal for resellers and B2B partners
• All processes integrated into the ERP system Microsoft Dynamics 365 Business Central
• Management of digital marketing channels from Google Ads to social media and email marketing
• Continuous development of the platform for new digital business models and sales channels

This close and long-term partnership pays off: since launching the joint digital strategy, online sales have increased more than tenfold. Today, Lauensteiner is fully committed to expanding its digital channels, combining traditional confectionery craftsmanship with modern omnichannel commerce.