How JAKO digitally connects teams, clubs, and retail partners

One platform for modern team sports

JAKO is one of Europe's best-known team sports suppliers, equipping clubs, teams, retail partners, and professional athletes with sportswear, equipment, and custom collections. For many years, JAKO has followed a clear strategy: leverage digital innovation without losing sight of close collaboration with clubs and retail partners.

Together with dc, JAKO built an international platform that brings together b2c, b2b, and club processes on one shared technology foundation. From the brand experience and international web shop to specialized retail partner and club solutions, all digital services work seamlessly together.

• Implementation of the international e-commerce platform with dynamic commerce
• Development of the digital brand experience and corporate website with dynamic content
• Support for SEO, SEA, and social media marketing initiatives
• Integration of retail partners, clubs, and teams into shared digital processes
• International platform for multiple countries, languages, currencies, and markets

JAKO brings together the needs of end customers, clubs, and retail partners on one platform. The result is digital services that simplify team sports, support retail partners in their day-to-day business, and give clubs new ways to manage their gear and ordering processes digitally.

Today, more than 95% of all orders at JAKO are handled digitally. A large share of these processes runs through the platforms and services developed together. This makes the digital infrastructure a core part of the company's strategy and creates the foundation for further growth across Europe.