How JAKO digitally connects teams, clubs, and retailers

One platform for modern team sports

JAKO is one of Europe’s best-known team sports brands, equipping clubs, teams, retailers, and professional athletes with sportswear, gear, and custom collections. For years, JAKO has followed a clear strategy: use digital innovation without losing sight of close collaboration with clubs and retail partners.

Together with dc, JAKO built an international platform that brings together b2c, b2b, and club processes on one shared technological foundation. From the brand experience and international webshop to specialized retailer and club solutions, all digital services work seamlessly together.

• Built the international e-commerce platform with dynamic commerce
• Developed the digital brand experience and corporate website with dynamic content
• Managed SEO, SEA, and social media marketing initiatives
• Integrated retailers, clubs, and teams into shared digital processes
• International platform for multiple countries, languages, currencies, and markets

JAKO brings together the needs of end customers, clubs, and retail partners on one platform. The result is digital services that simplify team sports, support retailers in their day-to-day business, and give clubs new ways to manage their equipment and ordering processes digitally.

Today, more than 95% of all orders at JAKO are processed digitally. A large share of these processes runs through the platforms and services developed together. This makes the digital infrastructure a core part of the company’s strategy and the foundation for further growth across Europe.