How Wela is making the leap from farmers markets to a digital omnichannel world

Over 100 years of tradition meet digital sales channels

For more than 100 years, Wela has stood for premium soups, broths, seasonings and food products made in Germany. The brand is especially known for its presence at farmers markets across Germany, where the iconic yellow Wela stands have been a familiar part of the shopping experience for many customers for decades.

Together with dc, Wela took the next big step in 2025: bringing a long-established sales model into the digital age. With a new corporate website and a modern Shopify web shop, the products are now becoming fully accessible online for the first time and can be ordered directly.

• Development of the new corporate website and Shopify web shop
• Modern presentation of the brand and its product worlds for consumers
• Integration into the existing ERP landscape as the foundation for further digitalization
• Setup of SEO and SEA initiatives to attract new customers
• Digital roadmap for connecting farmers markets, retail and additional sales channels in the future

Today, hundreds of orders are already coming in through the new web shop every day. At the same time, the groundwork is being laid for the next steps in Wela's digital transformation. Together with Wela, we're working to bring the company's successful tradition into the digital world and unlock new potential for growth and customer loyalty.