How Wela is moving from the local market to the digital omnichannel world

100+ years of tradition meet digital sales channels

For over a century, Wela has stood for high-quality soups, broths, seasonings, and foods made in Germany. The brand is especially well-known for its presence at weekly markets all over Germany, where the iconic yellow Wela stands have been a staple of the shopping experience for decades.

In 2025, together with dc, Wela took the next big step: digitizing a long-standing sales tradition. With a new corporate website and a modern Shopify web shop, Wela’s products are now fully accessible online and available for direct purchase for the first time.

• Development of the new corporate website and Shopify web shop
• Modern brand and product presentation for end customers
• Integration into the existing ERP landscape as the foundation for further digitalization
• SEO and SEA strategies to attract new customers
• Digital roadmap for connecting weekly markets, retailers, and other sales channels in the future

Today, hundreds of orders are already coming in daily through the new web shop. At the same time, we’re laying the groundwork for the next steps in Wela’s digital transformation. Together with Wela, we’re working to bring the company’s successful tradition into the digital world and unlock new growth and customer loyalty potential.