How Stiegl is creating a digital home for Austria's beer fans

Community and online shop for Stieglbrauerei

Stiegl is Austria's largest privately owned brewery and far more than just a beer brand. With a strong heritage, innovative products, and an exceptionally loyal fan base, Stiegl is one of the country's most recognized love brands.

Together with dc, a digital platform was created that brings the brand, its customers, and its community even closer together. Alongside the Stiegl shop for specialty beers, limited editions, merchandise, and fan products, the Stiegl Community is the true centerpiece of the digital strategy.

• Implementation of the Stiegl shop with dynamic commerce
• Development of a custom community platform for Stiegl fans
• Integration of community, e-commerce, and a digital rewards system
• Digital support for hospitality, events, and retail partners
• Integration with Microsoft Dynamics 365 Business Central and the underlying business processes

The platform connects Stiegl's emotional brand world with modern digital services. Customers can order products, discover exclusive content, take part in promotions, and interact directly with the brand. At the same time, the platform also supports hospitality, events, and retail partners with digital processes, creating a central destination for the entire Stiegl world.