How Stiegl creates a digital home for Austria’s beer fans

Community and Online Shop for Stiegl Brewery

Stiegl is Austria’s largest private brewery and so much more than just a beer brand. With a rich tradition, innovative products and an exceptionally loyal fanbase, Stiegl is one of the country’s most iconic love brands.

Together with dc, Stiegl launched a digital platform that brings the brand, its customers and its community even closer. Besides the Stiegl Shop for beer specialties, limited editions, merch and fan gear, the Stiegl Community is the heart of the digital strategy.

• Stiegl Shop powered by dynamic commerce
• Custom community platform for Stiegl fans
• Integration of community, e-commerce and a digital rewards system
• Digital support for gastronomy, events and retail partners
• Connected to Microsoft Dynamics 365 Business Central and all core business processes

The platform fuses Stiegl’s emotional brand world with modern digital services. Customers can order products, discover exclusive content, join campaigns and interact directly with the brand. At the same time, the platform supports gastronomy, events and retail partners with digital processes—creating a central hub for everything Stiegl.