How Strecker automates wholesale processes for the floristry industry

ERP system, POS systems and b2b portal from a single source

Since 1895, Strecker has been one of the established wholesalers for floristry and decorative supplies. With a broad product range covering decoration, floristry, home ambiance, basics and seasonal themed collections, the company supplies professional customers in the green industry.

Today, Strecker's core business processes run on one shared digital platform. Microsoft Dynamics 365 Business Central serves as the central hub for purchasing, sales, warehouse management, financial accounting and branch operations. The system is complemented by a closed b2b portal, a website with product catalog, and modern tools for collaboration across the company.

• Implementation of Microsoft Dynamics 365 Business Central as the central ERP system
• Digitalization of POS systems across four locations
• Scanner-based warehouse processes with mobile data capture devices
• Implementation of website and b2b portal with dynamic content and dynamic commerce
• Modern collaboration with Microsoft 365, Teams and SharePoint

Product data, pricing, inventory levels and orders are available across all locations on one shared data foundation. Customers can view their individual terms in the b2b portal, order products online, and choose between delivery or pickup at one of the locations. At the same time, inventory movements, documents and financial processes are all managed centrally in Business Central.