How Strecker automated wholesale processes for the floral industry

ERP, POS and B2B portal from a single source

Since 1895, Strecker has been one of the leading wholesalers for floristry and decoration supplies. With a wide range of products for decoration, floristry, home decor, essentials and seasonal collections, the company supplies professional customers in the green sector.

Today, Strecker’s core business processes run on a unified digital platform. Microsoft Dynamics 365 Business Central is the central hub for purchasing, sales, warehouse management, finance and store operations. The system is enhanced by a closed B2B portal, a website with a product catalog, and modern tools for team collaboration.

• Implementation of Microsoft Dynamics 365 Business Central as the central ERP system
• Digitization of POS systems at four locations
• Scanner-based warehouse processes with mobile devices
• Website and B2B portal powered by dynamic content and dynamic commerce
• Modern collaboration with Microsoft 365, Teams and SharePoint

Product data, prices, inventory and orders are available across all locations on a single data platform. Customers see their individual terms in the B2B portal, can order products online, and choose between delivery or pickup at any location. At the same time, inventory movements, documents and financial processes are managed centrally in Business Central.