dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
Digital Success Story by dc

How Strecker automates wholesale processes for the floristry industry

Ernst Strecker GmbH & Co. KG
Renningen, Korntal-Münchingen, Deißlingen and Stuttgart
www.strecker.shop

ERP, POS systems and b2b portal from one source

Since 1895, Strecker has been one of the established wholesalers for floristry and decoration supplies. With a broad range covering decor, floristry, home ambiance, basics and seasonal themed collections, the company serves professional customers across the green industry.

Today, Strecker runs its core business processes on one shared digital platform. Microsoft Dynamics 365 Business Central is the backbone for purchasing, sales, warehouse management, finance and branch operations. The setup is complemented by a closed b2b portal, a website with product catalog, and modern tools for collaboration across the company.

  • Implementation of Microsoft Dynamics 365 Business Central as the central ERP system
  • Digitalization of POS systems across four locations
  • Scanner-based warehouse processes with mobile MDE devices
  • Implementation of website and b2b portal with dynamic content and dynamic commerce
  • Modern collaboration with Microsoft 365, Teams and SharePoint

Product data, prices, inventory levels and orders are available across all locations on one shared data foundation. Customers can see their individual terms in the b2b portal, order products online, and choose between delivery or pickup at one of the locations. At the same time, inventory movements, documents and financial processes are managed centrally in Business Central.

Highlights

POS, warehouse and ERP connected

The four locations, POS processes, inventory levels and the central warehouse are all managed centrally through Microsoft Dynamics 365 Business Central.

Scanner-based warehouse logistics

Goods receipts, put-away, stock transfers and picks are captured digitally with mobile scanners and synced directly with the ERP system.

Integrated b2b portal

Product data, individual pricing, availability, documents and orders are all connected directly to Business Central in the closed b2b portal.