E-commerce Platform dynamic commerce

The powerful webshop software that seamlessly connects E-commerce and business processes

Manage your E-commerce processes centrally from your ERP system

dynamic commerce uses Microsoft Dynamics 365 Business Central as the E-commerce back office. That means accounting, inventory management, and order processing are part of your E-commerce workflows right from the start.

250+

E-commerce projects

2.5 bn €

E-commerce revenue p.a.

from €399

Monthly SaaS fee

Sell across as many channels, regions and languages as you want

dynamic commerce is ideal for companies pursuing an omnichannel strategy. Whether b2c, b2b, or marketplace: the software is built from the ground up for multiple channels, regions, languages, and currencies.

Channels & touchpoints

b2b webshop

Sales portals

Marketplaces

Websites

AI agents

b2c webshop

Mid-sized brands and retailers trust dynamic commerce

Screenshot der Startseite des Degussa Onlineshops

Screenshot der Startseite des JAKO Onlineshops

Screenshot der Startseite des Lebkuchen Schmidt Onlineshops

During peak season, Lebkuchen Schmidt handles thousands of orders per day with dynamic commerce

Launch as many  E-commerce channels as you want

Launch high-performing b2c webshops for your brand. With online payment, campaigns, and modern shop features, you win new customers, grow revenue, and boost your conversion rate.

Use powerful E-commerce features

Set shipping methods, shipping costs, and payment options flexibly by webshop, country, or customer group. All common online payment methods like credit card, PayPal, or Klarna can be configured easily.

Connect ERP and  E-commerce processes

Use product data, attributes, prices, and inventory directly from Business Central. On top of that, you manage marketing copy, images, videos, downloads, and cross-sells centrally in the ERP.

AI power with dc Copilot features

Ready for Agentic Commerce

dynamic commerce publishes product data so it can be found and processed optimally by AI agents. On top of that, we're preparing the platform for future direct sales through AI agents - via interfaces like UCP, ACP, and MCP.

Eingabemaske von Dynamic Commerce zum Generieren von Artikeldaten mit Copilot.

Create and optimize product data with AI

dc Copilot supports you with product maintenance directly in Business Central. Based on descriptions and images, the AI generates suggestions for product attributes, marketing copy, categories, and matching cross-sells - fully editable by you at any time, of course.

Benutzeroberfläche der dynamic commerce KI-Lösung.

Integrate your own AI agents into the shop

Add an AI agent to your search that advises customers directly in the webshop. It answers questions about your products, understands the product catalog, and recommends matching items for the next purchase.

Get to know dynamic commerce

With dynamic commerce, you can launch powerful E-commerce channels in a short time, directly connected to your ERP processes. Discover the key features, integrations, and possibilities of our E-commerce platform.

Features

Get to know the powerful standard feature set of dynamic commerce - including all key E-commerce channels plus included and add-on modules.

Add-ons

Expand dynamic commerce flexibly with additional features, tools, and interfaces. That way, your E-commerce platform adapts perfectly to your processes.

ERP integration

Learn how dynamic commerce connects to Microsoft Dynamics 365 Business Central and brings your E-commerce processes directly into the ERP.

Implementation

Launch your project together with the dc team in just a few months - from concept and setup to go-live with dynamic commerce.

Pricing

Learn more about our licensing model and the ongoing costs of dynamic commerce. Request a custom quote for your project.

250+ companies trust the webshop solution dynamic commerce

Zwei Referenten präsentieren What\'s New mit dynamic content und Business Central auf der dc:connect vor Publikum

Your experienced partner for dynamic commerce projects

Get expert advice and benefit from more than 15 years of experience and over 250 E-commerce and ERP projects. Our team of 120+ experts in E-commerce consulting, development, design, and online marketing supports you end to end - from strategy to execution. We'd love to get to know you and your business.

Frequently asked questions

Which version of Microsoft Dynamics 365 Business Central do I need?

dynamic commerce works with Microsoft Dynamics 365 Business Central. We are compatible with the latest cloud version of Business Central and also support on-premises versions of Business Central as well as older versions of Microsoft Dynamics NAV through version 2013.

Do I need an agency for web design?

We're happy to handle the custom design of your webshop or portal with our designers and frontend developers. Depending on your needs, we can adapt our best-practice layout template to your corporate design or create a fully custom web design. If you have an internal design team or already work with a design agency, we're happy to bring them into the project as well.

How quickly can my project go live?

Once the project is commissioned, we can usually start implementation within a few weeks. Depending on the scope, a go-live is possible after around 8 to 12 weeks. Overall, you should plan for 2 to 4 months for your E-commerce project. If you need major customizations or use an older on-premises version of Business Central, the project may take a bit longer.

What role does my ERP partner play during the project?

We place great importance on involving your ERP partner in the project. Many ERP systems providers already know us and dynamic commerce from shared projects. In any case, we coordinate closely with your Business Central team. Any customizations in the ERP system and the app installation should be planned together. However, your ERP partner does not need to configure or develop anything for you to use dynamic commerce.

What does a project with dynamic commerce cost?

dynamic commerce is a software-as-a-service solution. You pay a monthly fee to use the software, which already includes web hosting, maintenance, and support. In addition, you should plan for at least 15 days of services for project management, configuration, training, and design adjustments. On our pricing page, you'll find more information and can request a custom quote for your project.

Is dynamic commerce an interface or its own webshop software?

dynamic commerce is a standalone E-commerce platform based on Microsoft Dynamics 365 Business Central. It is a dc-developed extension for the ERP system and its own webshop software on the web. Because dynamic commerce is seamlessly integrated into the business logic of Business Central, we do not consider it a traditional interface.

What is the difference compared to webshop solutions like Shopify, Shopware, or Magento?

dynamic commerce was developed specifically for the Microsoft Dynamics 365 Business Central ERP system. As a result, E-commerce and ERP processes are deeply connected - for example in pricing logic, currencies, and taxes. At the same time, dynamic commerce extends Business Central with E-commerce features like voucher management, campaign management, and online payment.

Our goal is to match the feature depth of solutions like Shopify, Shopware, or Magento while being much more deeply integrated into Business Central processes. For mid-sized companies using Business Central and looking to manage multiple shops, countries, or channels centrally, dynamic commerce is the ideal E-commerce platform.

Who provides the dynamic commerce software?

dynamic commerce is developed by dc AG in Kulmbach. We are a digital agency, a consulting partner for business processes, and a software manufacturer for mid-sized companies. In addition to dynamic commerce, we also develop the content management system dynamic content. Our team of 125+ colleagues supports you across consulting, development, creation, and marketing - from the first idea to continuous further development.

Let's talk about your project