How Lebkuchen-Schmidt brings together tradition and e-commerce

Digital power for Germany's best-known gingerbread mail-order brand

For almost 100 years, Lebkuchen Schmidt has stood for Original Nuremberg gingerbread, fine pralines, and premium gift ideas. The Nuremberg-based heritage company is one of Germany's best-known direct mail-order businesses and delights customers around the world with its specialties. 

Long before e-commerce became the norm, Lebkuchen Schmidt was already focused on selling directly to end customers. Today, the company successfully combines classic mail-order channels with modern digital sales channels and continues to evolve its business toward omnichannel commerce. 

• Implementation of the web shop and corporate website with dynamic commerce and dynamic content 
• Full integration with Microsoft Dynamics 365 Business Central and the underlying ERP processes 
• Custom gift and configuration options for private and business customers 
• Management of digital marketing channels from search engine advertising to Amazon 
• Continuous platform development to support future growth in b2c and b2b business 

Especially during the peak season between October and December, thousands of orders flow through the platform every day. The web shop, stores, catalog business, marketplaces, and traditional mail-order processes all work together seamlessly. The result is a modern omnichannel experience that preserves the brand's heritage while creating room for continued digital growth.