How Lebkuchen-Schmidt blends tradition with e-commerce

Digital power for Germany’s most famous gingerbread brand

For almost 100 years, Lebkuchen Schmidt has stood for original Nuremberg gingerbread, fine pralines and premium gift ideas. As one of Germany’s best-known direct mail order companies, this Nuremberg-based brand delights customers worldwide with its specialties.

Long before e-commerce became the norm, Lebkuchen Schmidt was already selling directly to end customers. Today, the company successfully combines classic mail order channels with modern digital sales and is consistently evolving its business towards true omnichannel commerce.

• Shop and corporate website built with dynamic commerce and dynamic content
• Fully integrated with Microsoft Dynamics 365 Business Central and all underlying ERP processes
• Custom gift and configuration options for both private and business customers
• Digital marketing support from search engine ads to Amazon
• Continuous platform development for future growth in both b2c and b2b

Especially during peak season from October to December, thousands of orders are processed daily through the platform. Webshop, retail stores, catalog business, marketplaces and classic mail order processes all work seamlessly together. The result: a modern omnichannel experience that preserves the brand’s tradition and paves the way for further digital growth.