How Ronnefeldt inspires everyone from tea fans to tea sommeliers in the digital world

One platform for consumers, retailers and hospitality

Since 1823, Ronnefeldt has stood for premium tea culture and is now one of the world’s most recognized premium tea brands. Whether in top hotels, fine restaurants, specialty tea shops or at home – Ronnefeldt blends traditional craftsmanship with high quality standards and international brand strength.

Together with dc, a digital platform was created that perfectly connects and engages Ronnefeldt’s diverse audiences. From the corporate website to the international webshop and specialized b2b portals, all digital channels are seamlessly integrated.

• Corporate website and webshop built with dynamic commerce and dynamic content
• Custom b2b portals for hotels & hospitality, retail and business clients
• All processes integrated into the ERP system Microsoft Dynamics 365 Business Central
• Digital marketing support: from SEO and Google Ads to social media marketing
• Continuous development of the digital platform for new markets, audiences and sales channels

Depending on the target group, visitors see different content, assortments and ordering options. This way, Ronnefeldt combines the needs of international business clients with a premium shopping experience for consumers and creates a digital platform that fits the brand perfectly.