How Ronnefeldt delights everyone from tea fans to tea sommeliers online

One platform for consumers, retail partners and hospitality

Since 1823, Ronnefeldt has stood for premium tea culture and is now one of the best-known premium tea brands in the world. Whether in renowned hotels, upscale restaurants, specialty tea stores or in the homes of tea lovers - Ronnefeldt combines traditional craftsmanship with high quality standards and strong international brand appeal.

Together with dc, Ronnefeldt built a digital platform that speaks to its different target groups in the best possible way and connects them seamlessly. From the corporate website and international web shop to specialized b2b portals, all digital channels work together smoothly.

• Implementation of the corporate website and web shop with dynamic commerce and dynamic content
• Development of custom b2b portals for hotels and restaurants, specialty retailers and corporate customers
• Integration of all processes into the ERP system Microsoft Dynamics 365 Business Central
• Management of digital marketing channels, from search engine optimization and Google Ads to social media marketing
• Ongoing development of the digital platform for new markets, target groups and sales channels

Depending on the target group, visitors get access to different content, assortments and ordering options. This allows Ronnefeldt to combine the needs of international business customers with a premium shopping experience for consumers and create a digital platform that is a perfect fit for the premium brand.