How AGROBS is breaking new ground in e-commerce with Pferdefutter.de

From manufacturer to digital platform for horse lovers

AGROBS is one of Germany’s best-known producers of premium horse feed. With natural products and a clear focus on animal health, this family business has been supporting horse owners for years with species-appropriate nutrition.

With Pferdefutter.de, AGROBS takes things to the next level. Instead of just selling their own products, they’ve built an independent digital platform for horse enthusiasts, offering not only AGROBS but also a wide range of other brands and assortments. This way, the company brings together manufacturing expertise, consulting, and e-commerce on one platform.
AGROBS corporate website powered by dynamic content

• Development of the multi-brand webshop Pferdefutter.de with dynamic commerce
• Integration of all orders and logistics processes into the ERP system Microsoft Dynamics 365 Business Central
• Creation of extensive guides, knowledge, and content sections all about horse health and nutrition
• Continuous development of the platform for new audiences, brands, and sales channels

Today, Pferdefutter.de is much more than a classic webshop. The platform combines product selection, expert advice, and community, helping horse owners with every aspect of caring for their animals. At the same time, AGROBS uses the digital platform to reach new audiences and unlock additional sales potential far beyond their own product range.