How AGROBS is breaking new ground in e-commerce with Pferdefutter.de

From manufacturer to digital platform for horse lovers

AGROBS is one of the best-known manufacturers of premium horse feed in Germany. With natural products and a clear focus on animal health, this family-run company has been helping horse owners provide species-appropriate nutrition for many years.

With Pferdefutter.de, AGROBS takes things one step further. Instead of selling only its own products, the company created an independent digital platform for horse lovers that offers not only AGROBS, but also many other brands and product ranges. This brings together manufacturing expertise, consulting and e-commerce on one shared platform.
Implementation of the AGROBS corporate website with dynamic content

• Development of the multi-brand web shop Pferdefutter.de with dynamic commerce
• Integration of all orders and logistics processes into the ERP system Microsoft Dynamics 365 Business Central
• Creation of extensive guide, knowledge and content sections focused on horse health and nutrition
• Continuous expansion of the platform for new target groups, brands and sales channels

Today, Pferdefutter.de is much more than a traditional web shop. The platform combines product selection, expert guidance and community, helping horse owners with every aspect of providing the best care for their animals. At the same time, AGROBS uses the digital platform to reach new target groups and unlock additional sales potential far beyond its own product portfolio.