How Hofbräu Munich is digitizing beer ordering for hospitality and retail

The central b2b portal for one of the world's best-known beer brands

Hofbräu Munich is one of Germany's most traditional breweries and is well known far beyond Bavaria. Whether hospitality, retail or the world-famous Hofbräuhaus Munich - large volumes of beer and other products are delivered to a wide range of partners every day.

Together with dc, a central b2b portal was created that lets hospitality businesses and retail partners handle their orders digitally. The platform makes ordering simpler, faster and available around the clock.

• Implementation of the b2b portal with dynamic commerce
• Integration with Microsoft Dynamics 365 Business Central
• Digital ordering processes for hospitality and retail
• Custom pricing and assortments for different customer groups
• Fast reordering and transparent order history

From beer crates and keg beer to large tanker-truck deliveries, the platform supports every ordering process. This gives partners the flexibility to plan supply and access current products, prices and orders anytime. Even the traditional Hofbräuhaus Munich orders part of its beer deliveries through the digital platform, showing just how consistently Hofbräu Munich has digitized its ordering processes.