How Hofbräu München digitized beer ordering for hospitality and retail

The central b2b portal for one of the world’s most iconic beer brands

Hofbräu München is one of Germany’s most traditional breweries and is famous far beyond Bavaria. Whether it’s hospitality, retail, or the world-renowned Hofbräuhaus München – every day, large quantities of beer and other products are shipped to a wide range of partners.

Together with dc, a central b2b portal was created where hospitality businesses and retail partners can place their orders digitally. The platform makes ordering easier, faster, and available 24/7.

• Built the b2b portal with dynamic commerce
• Integrated with Microsoft Dynamics 365 Business Central
• Digital ordering for hospitality and retail
• Custom prices and assortments for different customer groups
• Quick reordering and transparent order history

From beer crates and kegs to large tank truck deliveries – every order process is handled through the platform. Partners can plan their supply flexibly and always access up-to-date products, prices, and orders. Even the legendary Hofbräuhaus München orders part of its beer digitally, showing just how committed Hofbräu München is to digitalizing its ordering processes.