dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
Digital Success Story by dc

How Elysee Group Digitized Their B2B Business in Just a Few Weeks

ELYSEE Uhren GmbH
Düsseldorf
www.elyseegroup.de

A Central Portal for International Brand Worlds

The Elysee Group brings together several international watch and jewelry brands under one roof. This includes brands like ELYSEE, POLICE, DKNY, SWISS MILITARY HANOWA, WITHINGS, HEAD, and CARLO COLUCCI, distributed worldwide via retail partners.

To simplify collaboration with international dealers and digitize order processes, Elysee Group chose a streamlined, standards-based approach. Together with dc, an international B2B portal was launched in just a few weeks, powered by dynamic commerce: Fully integrated e-commerce for Business Central - built for b2b, b2c and marketplaces, and Microsoft Dynamics 365 Business Central.

  • Launched an international B2B portal within just a few weeks
  • Standards-based implementation of dynamic commerce for maximum future-proofing
  • Integration with Microsoft Dynamics 365 Business Central Cloud
  • Central platform for multiple brands and international retail partners
  • Automatic updates and continuous development without complex migration projects

Each retail partner gets access to the brands, assortments, and prices released for them. At the same time, Elysee Group teams benefit from a fully integrated solution that connects orders, availability, and customer data directly with the ERP system. The result: a modern B2B platform that went live fast and stays up to date long-term.

Highlights

Live in No Time

From kickoff to go-live, it took just a few weeks. Thanks to a high degree of standardization, the platform was implemented super efficiently.

Multi-Brand Platform

Multiple watch and jewelry brands are managed via one central portal. Dealers automatically see only the brands, assortments, and terms they’re approved for.

Continuous Upgrade

Both Microsoft Dynamics 365 Business Central and dynamic commerce are continuously developed. This keeps the platform always up to date—no time-consuming upgrade projects needed.