dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
Digital Success Story by dc

How AUREDNIK makes products for daycares and schools digitally accessible

AUREDNIK GmbH
Bessenbach
www.aurednik.de

Digital processes for educational institutions and families

For many years, AUREDNIK has supported kindergartens, schools, and educational organizations with high-quality furniture, play equipment, craft materials, and educational products. Their range includes both in-house developments and a wide selection of top brands for the education sector.

To meet the growing demands of digital sales, AUREDNIK chose a new e-commerce platform based on dynamic commerce. Together with dc, they created a modern solution that brings the company website, product catalog, and web shop together on one platform.
  • Website and web shop built with dynamic commerce and dynamic content
  • Order, inventory, and product data integrated with the ERP system Microsoft Dynamics 365 Business Central
  • Management of thousands of products with countless variants and configuration options
  • Custom product configurators for furniture and equipment solutions
  • Continuous development of the platform for new digital requirements
Although the offering is mainly aimed at educational institutions, the web shop is intentionally public. This way, kindergartens, schools, and private customers can access the full range and order products directly online. The platform combines the needs of professional procurement processes with the convenience of a modern online shop, making the extensive assortment digitally accessible.
 

Highlights

3D furniture configurator

Furniture and equipment solutions can be configured online and customized to the needs of educational institutions.

B2B meets online shop

The platform is primarily designed for educational institutions, but also offers a smooth ordering process with online payment for all audiences.

Kid-friendly design

A playful design, creative content, and extras like coloring pages or inspiration create a digital experience that perfectly fits the target audience.