Images & Videos
Images & videos give our brand authenticity and bring it to life. In our guide, we explain the visual style and how to use it in a way that stays true to the brand.
Images
Our visual world is bright, modern, and authentic. We focus on natural light, real situations, and candid moments that reflect our company culture and the way we work. To create a consistent and distinctive corporate identity, we use only our own photos and visual assets from within our company.
Color Overlay
Color overlays are used intentionally wherever text is placed directly on images, for example in presentations or on the website. In these cases, our brand color Nightblue is layered over the image with reduced opacity. This keeps the mood of the image intact while creating enough contrast for optimal readability.
Don'ts
- No mockups with real devices
- No purely AI-generated images or stock photos
Videos
Our videos rely on authentic footage in the same visual style as our photos and are enhanced with subtle animations featuring our signature shape.
Outro
We use a consistent YouTube outro featuring our animated dc logo and the website as a recognizable closing element for our video content.
Downloads
Image Selection People
Portraits of all board members
Image Selection Office
Images from the office in Kulmbach
Outro
Consistent YouTube outro featuring our animated dc logo.