Colors

Colors shape a brand's character and create recognition across every touchpoint. Our color system ensures a consistent look and defines how primary, secondary, and accent colors are used.

Primary Colors

Lime

HEX #bccf00
RGB 188/207/0
CMYK 35/0/100/0

Lemon

HEX #e8e100
RGB 232/225/0
CMYK 15/0/100/0

Ocean

HEX #4bbecf
RGB 75/190/207
CMYK 65/0/20/0

Purple

HEX #693dd0
RGB 105/61/208
CMYK 75/75/0/0

Nightblue

HEX #00121e
RGB 0/18/30
CMYK 70/0/0/100

Secondary Colors

Lime Light

HEX #e6f1b1
RGB 230/241/177
CMYK 12/0/36/0

Lime Ultra Light

HEX #f3f8d8
RGB 243/248/216
CMYK 7/0/21/0

Ocean Light

HEX #d8f6fA
RGB 216/246/250
CMYK 17/0/4/0

Ocean Ultra Light

HEX #f3fcfd
RGB 243/252/253
CMYK 6/0/2/0

Purple Light

HEX #cfbff5
RGB 207/191/245
CMYK 24/24/0/0

Purple Ultra Light

HEX #eaeafd
RGB 234/234/253
CMYK 9/8/0/0

Grayscale

White

HEX #ffffff
RGB 255/255/255
CMYK 0/0/0/0

Light Gray

HEX #f4f4f4
RGB 244/244/244
CMYK 0/0/0/6

Gray

HEX #dfdfdf
RGB 223/223/223
CMYK 0/0/0/17

Middle Gray

HEX #979797
RGB 151/151/151
CMYK 0/0/0/53

Dark Gray

HEX #757575
RGB 117/117/117
CMYK 0/0/0/67

Color Gradients

Soft Green

100% - 0%
HEX #f3f8d8
RGB 243/248/216

Soft Blue

100% - 0%
HEX #d8f6fa
RGB 216/246/250

Downloads

dc Brand Colors

Color palette for Adobe applications

CMYK

.ase