Webinar: Visibility for Online Stores with AI

Learn how to optimize your visibility not just in traditional search engines, but in AI systems too.

The way users find products and services is changing fundamentally. Alongside traditional search engines, AI systems like ChatGPT, Gemini, and Claude now deliver direct answers. Google is also integrating more and more AI-generated results into search. For online stores and websites, that means visibility is no longer created through traditional rankings alone.

In this webinar, we show how online stores and website content get found in AI systems. The foundation is still proven SEO principles. At the same time, GEO - Generative Engine Optimization - is emerging as a new approach that determines whether products, services, and content are recognized, understood, and surfaced in AI-generated answers.

You will learn which actions are the same for SEO and GEO, where the approaches differ, and which technical and content requirements need to be in place. We will cover the right content structure for websites and online stores, technical markup, data delivery, and ongoing analysis.

Björn Pscherer explains which actions matter today, which tools can help, and how companies can prepare their products and services specifically for AI systems to appear in answers from AI chatbots.

This webinar is designed for website and marketing managers as well as decision-makers in mid-sized companies who want to make their online stores, products, and services visibly future-ready.