Webinar: Boosting Webshop Visibility with AI

Learn how to optimize your visibility not just in classic search engines, but also in AI systems.

The way users discover products and services is changing fast. Alongside classic search engines, AI systems like ChatGPT, Gemini, and Claude now deliver direct answers. Google is also integrating more AI-generated results into its search. For webshops and websites, this means visibility isn’t just about traditional rankings anymore.

In this webinar, we’ll show you how webshops and website content get found by AI systems. While proven SEO principles still matter, there’s a new approach: GEO, Generative Engine Optimization. GEO determines whether your products, services, and content are recognized, understood, and surfaced in AI-generated answers.

You’ll learn which actions are the same for SEO and GEO, where the strategies differ, and what technical and content requirements you need to meet. We’ll cover the right content structure for websites and webshops, technical markup, data delivery, and continuous analysis.

Björn Pscherer will show you which steps matter now, which tools help, and how companies can prepare their products and services for AI systems to show up in chatbot answers.

This webinar is for website and marketing leads as well as decision-makers in mid-sized companies who want to future-proof the visibility of their webshops, products, and services.