Partnership with JENTIS

Tracking and analyzing users, for example via Google Analytics or the META advertising network, are essential for high-performing online marketing and the ongoing development of webshops. That is why server-side tracking is becoming increasingly important - it improves data accuracy while strengthening data privacy at the same time. By 2025 at the latest, no webshop will be able to avoid switching to this technology, as browser providers will gradually block third-party cookies completely. That is why we have partnered with JENTIS and seamlessly integrated its server-side tracking platform into our content management system dynamic content and our e-commerce platform dynamic commerce.

Benefits of server-side tracking

More accurate analytics data: Processing data directly on your own server captures it more precisely.
Stronger data privacy: More control over data, because it is processed on your own server before being passed on to third parties.
Bypassing limitations: Browsers and ad blockers are increasingly suppressing third-party cookies. Server-side tracking is not affected by this.

What our solution powered by JENTIS offers

Integration and fast implementation: Our solution is fully integrated into dynamic content and dynamic commerce and ready to use right away. All tracking information is transferred to JENTIS via a customer-specific domain.
Modern web back office: Easy setup of tracking services in the user-friendly JENTIS web back office.
Versatile tracking plugins: More than 100 plugins are available, including Google Analytics 4, META Pixel, and affiliate networks. Additional plugins can be developed on request.