11.11.2026
Online Marketing After Work 2026
Agentic Commerce, AI workflows, and social media on camera: at Online Marketing After Work, marketing-minded people from the region came together at our dc office in Kulmbach.
This year, we swapped our Online Marketing Brunch for an after-work event. On 03.11.2026, our dc office in Kulmbach was nicely packed from 6 p.m.: around 30 guests - mainly business owners from the region - stopped by to talk about online marketing, ask their questions, and spend an evening talking shop without the buzzword bingo 🍻
Marcel Fischer brought the topic of Agentic Commerce with him: what happens when it's no longer just people researching and shopping online, but AI agents doing it for them? And what does that mean for online stores, product data, and visibility? It's a topic that's only just starting to pick up speed - and one we're watching very closely at dc.
Then things got personal. Oliver Weschenfelder from Patchwork in Kulmbach gets in front of the camera himself for his restaurant, and in our couch talk he shared how organic social media content brings real guests to his tables. No glossy production and no big ad budget - just authentic videos, his own style, and the confidence to simply get started. That hesitation around being on camera is something many business owners know all too well 🎬
Things got especially practical with Lisa Köppel and Julian Angermann. The two showed how AI tools and a social planner work together in day-to-day business - from the first content idea to the editorial plan and the finished post. Workflows you can try out yourself the very next morning.
After the official part, the evening continued with freshly poured beer, long drinks, and finger food. And as so often, that's exactly when the best conversations happened 🍹
Thanks to everyone who joined us - and especially to Oliver for the open insights. See you next time 💚
Marcel Fischer brought the topic of Agentic Commerce with him: what happens when it's no longer just people researching and shopping online, but AI agents doing it for them? And what does that mean for online stores, product data, and visibility? It's a topic that's only just starting to pick up speed - and one we're watching very closely at dc.
Then things got personal. Oliver Weschenfelder from Patchwork in Kulmbach gets in front of the camera himself for his restaurant, and in our couch talk he shared how organic social media content brings real guests to his tables. No glossy production and no big ad budget - just authentic videos, his own style, and the confidence to simply get started. That hesitation around being on camera is something many business owners know all too well 🎬
Things got especially practical with Lisa Köppel and Julian Angermann. The two showed how AI tools and a social planner work together in day-to-day business - from the first content idea to the editorial plan and the finished post. Workflows you can try out yourself the very next morning.
After the official part, the evening continued with freshly poured beer, long drinks, and finger food. And as so often, that's exactly when the best conversations happened 🍹
Thanks to everyone who joined us - and especially to Oliver for the open insights. See you next time 💚
