03/13/2024
All Social 2024
Our marketing expert Lisa Köppel was a speaker at the All Social Marketing Conference 2024 in Munich.
All Social in Munich is the homecoming for social media pros from Germany, Austria, and Switzerland – the perfect spot for our online marketing specialists.
Lisa Köppel has been in the agency world for over four years and part of the online marketing bubble for more than seven. She’s all about KPIs, performance ads, e-commerce strategies, and lots of testing. Besides her passion for marketing, she also drives our internal sustainability strategy as Chief Sustainability Officer.
In her session "Homemade Influencer – how Lebkuchen Schmidt couldn’t escape the videos anymore," Lisa shared how our online marketing team recruited influencers and UGC creators straight from the Lebkuchen Schmidt community. The goal: build our own pool of passionate Lebkuchen buyers who authentically promote the brand. Working closely with these creators, we developed videos they published on their channels and used in social ads.
Lisa Köppel has been in the agency world for over four years and part of the online marketing bubble for more than seven. She’s all about KPIs, performance ads, e-commerce strategies, and lots of testing. Besides her passion for marketing, she also drives our internal sustainability strategy as Chief Sustainability Officer.
In her session "Homemade Influencer – how Lebkuchen Schmidt couldn’t escape the videos anymore," Lisa shared how our online marketing team recruited influencers and UGC creators straight from the Lebkuchen Schmidt community. The goal: build our own pool of passionate Lebkuchen buyers who authentically promote the brand. Working closely with these creators, we developed videos they published on their channels and used in social ads.