Labeling requirement from September 2026: What your online shop needs now

From 27. September 2026 onward, you must clearly display the statutory warranty - in the prescribed EU format, in color, and before the purchase is completed. We’ll show you what’s mandatory, what only applies in certain cases, and what you should prepare now.

What changes from September 2026?

From 27. September 2026 onward, Implementing Regulation (EU) 2025/1960 will apply. It introduces two new information requirements: a standardized notice about the statutory warranty and - if applicable - a label for the manufacturer’s durability guarantee.

Both notices must be displayed using the EU-wide prescribed template. Custom wording or individual designs are not allowed. For your customers, nothing changes in terms of substance: the statutory warranty still applies automatically for two years from the date of purchase. During the first twelve months, it is presumed that a defect already existed at the time of purchase. What’s new is the obligation to communicate this right visibly.

Two labels, two different requirements

As a rule, you need to distinguish between the warranty label and the guarantee label.

The warranty label

The warranty label is generally mandatory. The EU’s so-called “harmonized notice” is not product-specific. For your online shop, that means the element can be integrated correctly once and then used accordingly throughout the purchase process.
In the online shop, the label must:

• be displayed in color
• be clearly visible
• be shown before the purchase is completed

In brick-and-mortar retail, the display must be at least DIN A4 in size. A black-and-white version is also permitted there.

The guarantee label

By contrast, the guarantee label is only required in certain cases. It applies to voluntary manufacturer durability guarantees that last longer than two years and that the manufacturer actively communicates to you.
The label is product-specific and includes details about:

• manufacturer
• product name
• guarantee period

In the online shop, the guarantee label must be displayed in color on the relevant product and throughout the ordering process. In brick-and-mortar retail, the minimum size is 95 × 100 mm. You do not have to research yourself whether an extended guarantee exists for a product. You only need to implement the information provided to you by the manufacturer.

Custom wording or designs are excluded for both the warranty label and the guarantee label.
The exact appearance of the labels is defined in the annexes to the regulation:

Go to the official EU templates

What does this mean for your online shop?

The warranty label is a reusable content element within the purchase process. It will typically be integrated on the product detail page and in checkout. The guarantee label is more complex to implement. Your shop needs the right output logic for it:

The label may only be displayed if an extended guarantee is stored for the specific item. That turns this from a pure design task into a data task as well. Guarantee period, manufacturer, and repair information must be maintained in a structured way for each item. This can be done directly in the online shop or in the ERP, from where the data is then passed to the shop. You also need to pass on manufacturer details about spare parts and repair instructions accordingly.

In brick-and-mortar retail, the warranty label must be placed clearly visibly in the sales area. The guarantee label is displayed as needed directly on the product, on the shelf, or on the packaging.

Your checklist

• Display the warranty label in color in the shop before the purchase is completed
• Integrate the product-specific guarantee label on the product page
• Create data fields for guarantee period, manufacturer, and repair information - in the shop or in the ERP
• Use only the official EU templates and do not use custom designs
• Ask suppliers for guarantee and repair information, including format and timing
• Plan implementation and testing before 27. September 2026

Conclusion

Going forward, the statutory warranty must be communicated visibly in the prescribed EU format.

Everything else depends on the information provided by your manufacturers. The mandatory part in the online shop can be implemented as a plannable frontend task. For the product-specific guarantee data, though, you should allow enough lead time. That’s why it makes sense to look at both areas together early on.

Want to know what this means for your shop in practice? Get in touch with us!