How AGROBS is breaking new ground in e-commerce with Pferdefutter.de

From manufacturer to digital platform for horse fans

AGROBS is one of the best-known manufacturers of high-quality horse feed in Germany. With natural products and a clear focus on animal health, this family business has been supporting horse owners for many years in providing species-appropriate feeding.

With Pferdefutter.de, AGROBS is taking things a step further. Instead of selling only its own products, an independent digital platform for horse fans was created, offering not only AGROBS but also numerous other brands and assortments. This way, the company combines manufacturer expertise, consulting, and e-commerce on a single platform.
Implementation of the AGROBS corporate website with dynamic content

• Development of the multi-brand webshop Pferdefutter.de with dynamic commerce
• Integration of all orders and logistics processes into the ERP system Microsoft Dynamics 365 Business Central
• Creation of extensive guide, knowledge, and content sections on horse health and feeding
• Continuous development of the platform for new target groups, brands, and sales channels

Today, Pferdefutter.de is much more than a classic webshop. The platform combines product selection, consulting, and community, supporting horse owners with all questions about the optimal care of their animals. At the same time, AGROBS is reaching new target groups and additional sales potential far beyond its own product world through the digital platform.