How JAKO connects teams, clubs, and retailers digitally

A platform for modern team sports

JAKO is one of Europe's best-known team sports outfitters, equipping clubs, teams, retailers, and professional athletes with sportswear, equipment, and customized collections. For many years, JAKO has pursued a clear strategy: leveraging digital innovations without losing sight of close collaboration with clubs and retail partners.

Together with dc, an international platform was created that unites B2C, B2B, and club processes on a common technological basis. From the brand world to the international webshop to specialized retailer and club solutions, all digital services are seamlessly integrated.

• Implementation of the international e-commerce platform with dynamic commerce
• Development of the digital brand world and corporate website with dynamic content
• Management of SEO, SEA, and social media marketing activities
• Integration of retailers, clubs, and teams into shared digital processes
• International platform for different countries, languages, currencies, and markets

JAKO connects the needs of end customers, clubs, and retail partners on a single platform. This creates digital services that simplify team sports, support retailers in their daily work, and offer clubs new opportunities to digitally organize their equipment and ordering processes.

Today, over 95% of all orders at JAKO are processed digitally. A large part of these processes runs via the jointly developed platforms and services. Thus, the digital infrastructure forms a central part of the corporate strategy and lays the foundation for further growth in Europe.