How Stiegl creates a digital home for Austria's beer fans

Community and online shop for Stieglbrauerei

Stiegl is Austria's largest private brewery and much more than just a beer brand. With a strong tradition, innovative products, and an exceptionally loyal fan base, Stiegl is one of the country's best-known love brands.

Together with dc, a digital platform was created that brings the brand, its customers, and its community even closer together. In addition to the Stiegl Shop for beer specialties, special editions, merchandising, and fan items, the Stiegl Community is at the heart of the digital strategy.

• Implementation of the Stiegl Shop with dynamic commerce
• Development of a custom community platform for Stiegl fans
• Integration of community, e-commerce, and a digital rewards system
• Digital support for gastronomy, events, and trading partners
• Connection to Microsoft Dynamics 365 Business Central and the underlying business processes

The platform connects Stiegl's emotional brand world with modern digital services. Customers can order products, discover exclusive content, participate in campaigns, and interact directly with the brand. At the same time, the platform also supports gastronomy, events, and trading partners with digital processes, creating a central hub for the entire Stiegl world.