How Reusch Digitally Connects the International Sports Retail Trade

Digital platform for end customers, retailers, and sales

For decades, Reusch has been one of the most renowned brands in international sports. Whether goalkeeper gloves on the world’s biggest football stages or high-quality ski and winter sports gloves in the Alps – Reusch products accompany both professionals and recreational athletes alike.

With international sales structures, multiple locations, and retail partners in numerous countries, the demands on digital processes are continuously growing. Together with dc, a central digital platform for end customers, retail partners, and sales was created. All important processes – from the international webshop to the retailer portal and pre-order processing – now work seamlessly together.

• Implementation of the corporate website and international webshop with dynamic commerce and dynamic content
• Development of a comprehensive retailer portal for sports retailers and retail partners
• Creation of a sales portal for field sales representatives
• Integration of all processes into Microsoft Dynamics 365 Business Central
• Multilingual platform for international markets and sales structures

Especially in sports retail, individual assortments, customer-specific prices, and long-term pre-order processes play a central role. The digital platform supports these complex workflows and connects sales, retail, and e-commerce on a common technological basis. In this way, Reusch creates a modern digital experience for end customers, retailers, and sales partners around the world.