How Lauensteiner has been growing digitally for 15 years

From Confiserie to Digital Omnichannel Brand

Lauensteiner is one of the most renowned premium confiseries in Germany. With handmade pralines, chocolates, and seasonal specialties, this family business delights connoisseurs far beyond the borders of Franconia.
For more than 15 years, dc has accompanied the brand's digital development. What began with the first steps in e-commerce is now a modern omnichannel platform connecting webshop, retail partners, marketplaces, and digital marketing channels.

• Implementation of webshop and corporate website with dynamic commerce and dynamic content
• Development of a digital dealer portal for resellers and specialist retail partners
• Integration of all processes into the ERP system Microsoft Dynamics 365 Business Central
• Management of digital marketing channels from Google Ads to social media to email marketing
• Continuous development of the platform for new digital business models and sales channels

The close and long-term cooperation pays off: since the start of the joint digital strategy, online sales have increased more than tenfold. Today, Lauensteiner consistently focuses on expanding its digital channels, combining traditional confiserie craftsmanship with modern omnichannel commerce.