Features & Modules
of dynamic commerce
dynamic commerce includes all the features you need for professional e-commerce. Publish across various e-commerce channels and use numerous core and add-on modules.
Core modules
b2c webshop
Increase your brand awareness, acquire new end customers and sell your products directly via a modern online shop. dynamic commerce offers you all the essential features for a high-converting b2c shop – from an inspiring shopping experience to conversion optimization.
- Public webshop for end customers
- Custom design and modern shopping worlds
- Online payment, vouchers and discount campaigns
- Marketing features for campaigns and promotions
- Order process with or without registration
b2b portal
Offer your business customers a closed portal with individual assortments, prices and service features. This makes ordering easier, reduces inquiries and provides your b2b customers with better digital service.
- Login area for business customers
- Individual prices, assortments and availabilities
- Quick order, order lists and saved shopping carts
- Document download, order history and self-service
- Convenient ordering processes for recurring purchases
Websites with product catalog
Present your products online, even if no direct ordering function is needed. With the product catalog, you publish assortments, product data and marketing information on your website and generate qualified inquiries.
- Product presentation without shopping cart
- Structured categories and product detail pages
- Images, downloads and marketing texts per product
- Inquiry functions for consulting and sales
- Integration into websites and landing pages
Field sales integration
Give your sales team its own portal for customer appointments, consulting and orders. Field sales representatives access customers, assortments and prices on the go and record orders directly during meetings.
- Portal for field sales and sales team
- Access to customer data, prices and assortments
- Order on behalf of assigned customers
- Mobile use during customer appointments
- Quick offer and order entry
Marketplace integration
Increase your reach via marketplaces and publish your products where your customers are already searching. The marketplace integration is powered by Channable and enables connection to 30+ marketplaces such as Amazon, eBay and more.
- Connection to 30+ marketplaces
- Powered by Channable
- Individual control of assortments and prices
- Transfer of product data including mapping
- Processing of orders from marketplaces
Agentic Commerce
Prepare your e-commerce for sales via AI agents. dynamic commerce provides product data for AI agents and creates the foundation for them to find, recommend and, in the future, trigger direct purchases.
- Product data for AI agents and AI search
- Optimized discoverability in AI systems
- Preparation for UCP, ACP and MCP
- Foundation for direct purchases via AI agents
- New sales channel for Agentic Commerce
Future-proof technology
dynamic commerce is based on a modern, scalable software architecture and is continuously developed further. This keeps your e-commerce platform technically up-to-date, high-performing and ready for new requirements.
Modern MACH architecture
dynamic commerce is based on a modern microservices architecture. Frontend and business logic are cleanly separated, all key features are accessible via API and can be flexibly integrated into modern system landscapes.
Always up-to-date
Thanks to continuous upgrade, dynamic commerce stays technically and functionally up-to-date with semi-annual releases. New features and security updates are continuously developed and provided.
High-performing, secure and reliable
dynamic commerce is operated as a SaaS solution on Microsoft Azure with high technical availability. Fast loading times, stable systems and 99.9% guaranteed availability provide a strong foundation for your e-commerce.
Included modules
Control payment methods flexibly per webshop, country, region, customer group, weight or order value. This lets you decide exactly when payment options such as credit card, PayPal, Klarna or prepayment are available and whether additional fees or restrictions apply.
Set up different shipping methods such as standard shipping, express shipping, freight forwarding or personal delivery directly for your webshops. Shipping costs can be calculated and displayed individually depending on country, region, order value, weight or customer group.
Add as many attributes as you like to your products, such as color, size, brand, material or technical features. These attributes can be used in the webshop for filters, product detail pages, comparisons or structured product information.
Publish your webshops in as many languages as you like and manage international content cleanly from one platform. Product information, categories, marketing texts and shop content can be maintained, translated and published per language.
Create flexible voucher logics for marketing campaigns and value vouchers. Vouchers can be redeemed in the shop, but also sold directly via the webshop – for example as digital gift vouchers with individual codes.
Collect reviews from your customers directly in the webshop – as star ratings and optionally with additional review text. Reviews can be checked, approved and then displayed on product detail pages to build trust and boost conversion.
Sell in different currencies and open your webshops to international markets. Prices can either be maintained and adopted in Business Central or converted in the webshop based on daily exchange rates from Business Central.
Plan and publish marketing campaigns directly for your webshops. Create discount campaigns, promo codes, product giveaways, happy hours, free shipping promotions or special offers for individual products, assortments or customer groups.
Offer a dealer, store or partner locator with filtering by country, postal code and city. Optionally including map display, distance search, location information and individual detail pages for dealers or stores.
Map complex pricing logics from Business Central in the webshop. Individual customer prices, customer groups, tier prices, special prices, product discounts and combinations of prices and discounts ensure that every customer sees their appropriate conditions.
Provide your customers with invoices, delivery notes, credit notes and other documents directly in their customer account. Documents can be viewed in an overview or detail view, filtered and downloaded as PDF if needed.
Control which products are visible and orderable for which customers, customer groups or portals. This allows you to map individual assortments, closed product areas, exclusive products and customer-specific approvals cleanly.
Add-on modules
Integrate popular online payment providers directly into your webshop. This allows customers to pay by credit card, PayPal, Klarna, Apple Pay, Google Pay or other payment methods – depending on provider, country and desired checkout process.
Sell recurring products and services via subscriptions. Customers can order products regularly, select delivery intervals and manage ongoing subscriptions – ideal for consumables, coffee, groceries, care products or service packages.
Offer customizable products directly in your webshop. Customers can configure products, enter texts, select options or add personalizations – for example for gifts, textiles, promotional items or custom-made products.
Connect your webshop with e-mail marketing tools and use customer data, orders and interests for automated campaigns. This way, newsletters, cart abandonment reminders, product recommendations and customer retention are seamlessly integrated into your e-commerce.
Sell digital products such as downloads, vouchers, tickets, licenses or digital services directly via your webshop. After purchase, files, codes or accesses can be provided automatically and made available in the customer account.
Map US Sales Tax scenarios for sales in the USA. The module supports you in integrating tax logics per state, customer group or product type cleanly into your e-commerce processes.
Create structured product feeds for external platforms, price portals, marketplaces, marketing channels or AI systems. Product data, prices, availabilities and attributes can be specifically prepared and published automatically.
Offer your customers digital processes for complaints, returns and service cases. Requests can be started directly in the customer account, supplemented with documents or images and then processed in a structured manner.
Integrate your b2b webshop into the procurement processes of large business customers. Via OCI, customers can switch from external purchasing systems to your portal, compile shopping carts and transfer them back to their procurement system.
Design & Marketing Power
dynamic commerce includes everything you need for individual design, strong UX and high-performing online marketing. From flexible layout templates and powerful brand worlds to SEO, tracking and marketing integrations.
Custom design for your brand
Use flexible layout templates and individually adapt your webshop to your corporate design. This creates modern shopping experiences, strong product worlds and an appearance that truly fits your brand.
Content management system included
With dynamic content, a powerful content management system is directly integrated. This allows you to easily manage landing pages, product worlds, guides, campaigns and extensive content yourself.
Ready for marketing, SEO and tracking
Control campaigns, integrate e-mail marketing tools and connect tracking solutions such as Google Analytics, Meta Pixel and more. Plus, all the essential basics for SEO and measurable online marketing.
AI power with dc Copilot features
250+ companies rely on the webshop solution dynamic commerce
Your experienced partner for projects with dynamic commerce
Get advice and benefit from know-how gained in over 15 years and more than 250 e-commerce and ERP projects. Our team of over 120 experts in e-commerce consulting, development, design and online marketing supports you holistically – from strategy to implementation. We look forward to getting to know you and your business.
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