How Lebkuchen-Schmidt combines tradition and e-commerce

Digital power for Germany's most famous gingerbread mail-order company

For almost 100 years, Lebkuchen Schmidt has stood for original Nuremberg gingerbread, fine pralines, and high-quality gift ideas. The Nuremberg traditional company is one of the best-known direct mailers in Germany and delights customers worldwide with its specialties.

Long before e-commerce became standard, Lebkuchen Schmidt relied on direct sales to end customers. Today, the company successfully combines classic mail-order channels with modern digital sales channels and is consistently developing its business towards omnichannel commerce.

• Implementation of webshop and corporate website with dynamic commerce and dynamic content
• Full integration into Microsoft Dynamics 365 Business Central and the underlying ERP processes
• Individual gift and configuration options for private and business customers
• Management of digital marketing channels from search engine advertising to Amazon
• Continuous development of the platform for future growth in both B2C and B2B business

Especially during the peak season between October and December, thousands of orders are processed daily via the platform. Webshop, stores, catalog business, marketplaces, and classic mail-order processes work together seamlessly. This creates a modern omnichannel experience that preserves the brand's tradition while paving the way for further digital growth.