How Degussa is digitally redefining precious metal trading

A platform for gold, silver, and the future of precious metal trading

Degussa has been supporting customers for many years in buying, selling, and long-term investing in precious metals. From gold and silver bars to coins and gold savings plans, as well as specialized investment solutions, the company offers a broad portfolio around precious metal trading. The offering is complemented by a nationwide branch network in Germany and numerous services for investors.

With strong growth in recent years, the existing digital platform increasingly reached its limits. Together with dc, a new technological foundation was created for the company's next growth phase. In 2025, the new platform was successfully launched in Germany. Switzerland and Spain will follow in 2026, with further international markets planned.

• Implementation of the new e-commerce platform with dynamic commerce
• Development of the corporate website and editorial content with dynamic content
• Integration of branches, POS systems, and ERP processes on a unified platform
• Connection to Microsoft Dynamics 365 Business Central as well as specialized precious metal and trading processes
• Technological foundation for international expansion and future omnichannel strategy

The platform is one of the highest-revenue e-commerce solutions in Germany and supports thousands of interactions daily around the purchase, sale, and management of precious metals. It combines digital services, branch business, and complex trading processes into a seamless customer experience and lays the foundation for further international scaling of the business.