dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
Digital Success Story by dc

How EUROLUB simplifies the path to the right lubricant

EUROLUB GmbH
Eching near Munich
www.eurolub.com

A website for oils, lubricants, and additives

EUROLUB is one of the established manufacturers of engine oils, lubricants, additives, and technical fluids. The company supplies trading partners, workshops, and other customer groups with a wide range of products for various vehicle types and applications.

Together with dc, a new digital platform was created based on dynamic content and dynamic commerce. It connects the EUROLUB brand, the product range, technical information, and the dealer business on a central platform.

The intelligent oil finder is at the heart of the platform. By selecting vehicle type, model, and technical parameters, interested parties can quickly find the right lubricants and technical products for their vehicle. Complex product and vehicle data are automatically provided from the Microsoft Dynamics 365 Business Central ERP software.

  • Implementation of the company website www.eurolub.com with dynamic content
  • Development of a digital product catalog for the entire range
  • Integration of an intelligent oil finder for vehicles and applications
  • Implementation of a closed B2B portal with dynamic commerce
  • Connection to Microsoft Dynamics 365 Business Central as the central data source

The website serves as a central information platform for products, applications, and technical data. Thanks to the deep integration with Microsoft Dynamics 365 Business Central, product information is maintained centrally and automatically provided on the website as well as in the B2B portal. This ensures that customers and trading partners always have access to up-to-date information.

Highlights

Oil Finder

By selecting vehicle type, model, and other parameters, interested parties can quickly find the right lubricants and technical products for their vehicle.

Digital Product Catalog

The entire range is clearly presented with technical information, applications, and product details, and is continuously updated from the ERP system.

Closed B2B Portal

Trading partners receive access to individual prices, assortments, and ordering options and can handle their business processes digitally.