How Ronnefeldt inspires tea fans and tea sommeliers digitally

A platform for end customers, retailers, and gastronomy

Since 1823, Ronnefeldt has stood for high-quality tea culture and is now one of the most renowned premium tea brands in the world. Whether in prestigious hotels, upscale restaurants, specialty tea shops, or in the homes of tea lovers – Ronnefeldt combines traditional craftsmanship with high quality standards and international brand strength.

Together with dc, a digital platform was created that optimally addresses and connects Ronnefeldt's various target groups. From the corporate website to the international webshop and specialized B2B portals, all digital channels are seamlessly integrated.

• Implementation of corporate website and webshop with dynamic commerce and dynamic content
• Development of individual B2B portals for hotels and gastronomy, retailers, and corporate clients
• Integration of all processes into the ERP system Microsoft Dynamics 365 Business Central
• Management of digital marketing channels from search engine optimization and Google Ads to social media marketing
• Continuous development of the digital platform for new markets, target groups, and sales channels

Depending on the target group, visitors receive different content, assortments, and ordering options. In this way, Ronnefeldt combines the requirements of international business customers with a premium shopping experience for end customers and creates a digital platform that perfectly fits the premium brand.