How Hofbräu München digitizes beer ordering for gastronomy and trade

The central B2B portal for one of the world's most famous beer brands

Hofbräu München is one of the most traditional breweries in Germany and is known far beyond the borders of Bavaria. Whether gastronomy, trade, or the world-famous Hofbräuhaus München – large quantities of beer and other products are delivered daily to a wide variety of partners.

Together with dc, a central B2B portal was created, through which gastronomy businesses and trading partners can process their orders digitally. The platform ensures that ordering processes are simpler, faster, and available around the clock.

• Implementation of the B2B portal with dynamic commerce
• Integration into Microsoft Dynamics 365 Business Central
• Digital ordering processes for gastronomy and trade
• Individual prices and assortments for different customer groups
• Quick reordering and transparent order history

From beer crates to draft beer to large tank truck deliveries, all ordering processes are supported via the platform. This allows partners to plan their supply flexibly and access current products, prices, and orders at any time. Even the traditional Hofbräuhaus München orders part of its beer deliveries via the digital platform, demonstrating how consistently Hofbräu München has digitized its ordering processes.