dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
Digital Success Story by dc

How AUREDNIK makes products for daycare centers and schools digitally available

AUREDNIK GmbH
Bessenbach
www.aurednik.de

Digital processes for educational institutions and families

For many years, AUREDNIK has supported kindergartens, schools, and educational institutions with high-quality furniture, playground equipment, craft materials, and educational products. The range includes both in-house developments and numerous selected brands for the education sector.

To meet the increasing demands in digital sales, AUREDNIK opted for a new e-commerce platform based on dynamic commerce. Together with dc, a modern solution was created that combines the company website, product catalog, and webshop on a single platform.
  • Implementation of website and webshop with dynamic commerce and dynamic content
  • Integration of order, inventory, and product data into the ERP system Microsoft Dynamics 365 Business Central
  • Management of thousands of products with numerous variants and configuration options
  • Development of individual product configurators for furniture and equipment solutions
  • Continuous further development of the platform for new digital requirements
Although the offering is primarily aimed at educational institutions, the webshop is deliberately designed to be public. This way, both kindergartens and schools as well as private individuals can access the range and order products directly online. The platform combines the requirements of professional procurement processes with the convenience of a modern online shop and makes the extensive range digitally accessible.
 

Highlights

3D furniture configurator

Furniture and furnishing solutions can be configured directly online and individually adapted to the requirements of educational institutions.

B2B meets online shop

The platform is primarily aimed at educational institutions, but at the same time enables a convenient ordering process including online payment for all target groups.

Child-friendly design

A playful design, creative content, and additional offerings such as coloring templates or inspiration create a digital experience that fits the target group perfectly.