Webinar: Visibility for Webshops with AI

Learn how to optimize your visibility not only in traditional search engines but also in AI systems.

The way users find products and services is fundamentally changing. In addition to traditional search engines, AI systems like ChatGPT, Gemini, or Claude now provide direct answers. Google is also increasingly integrating AI-generated results into its search. For webshops and websites, this means visibility is no longer created solely through classic rankings.

In this webinar, we show how webshops and website content can be found in AI systems. The foundation remains proven SEO principles. At the same time, GEO—Generative Engine Optimization—emerges as a new approach that determines whether products, services, and content are recognized, understood, and displayed in answers by AI systems.

You will learn which measures are identical for SEO and GEO, where the approaches differ, and which technical as well as content requirements must be met. This includes the right content structure for websites and webshops, technical markup, data provision, and continuous analysis.

Björn Pscherer will show which measures are relevant today, which tools support you, and how companies can specifically prepare their products and services for AI systems to appear in responses from AI chatbots.

This webinar is aimed at website and marketing managers as well as decision-makers in medium-sized companies who want to make their webshops, products, and services future-proof and visible.