Webinar: The Perfect b2c-Shop

Are you planning a new b2c shop or want to relaunch your existing webshop? Then you shouldn't miss this webinar.

In this webinar, we will show you what really matters for successful b2c shops in the midmarket. As soon as a shop is public, at dc we call it a b2c shop – regardless of whether you sell to private or business customers.

We provide you with a compact overview of all relevant building blocks of a successful b2c shop. The basis is our experience from over 200 e-commerce projects in the midmarket. No deep dive, but a clear overview and a practical checklist to help you set up your b2c shop strategically, technically, and operationally.

The focus is on strategy, omnichannel, software, design, product presentation, checkout, marketing, and the most important processes around operating and growing a b2c shop.

Contents

• Strategy for successful b2c shops
• Target groups, markets, and competitive environment
• Omnichannel strategy and touchpoints
• Software selection for b2c shops
• Design, UX, and product presentation
• Pricing, checkout, payment and shipping options
• Marketing, campaigns, and customer loyalty
• Order processing, data protection, and legal basics

Format

• Live webinar incl. Q&A session
• Duration approx. 45 minutes + Q&A
• Remote participation
• Online registration required