Server Side Tracking powered by JENTIS

Tracking and analyzing users, e.g. via Google Analytics or the META advertising network, is indispensable for high-performance online marketing and the further development of webshops. That’s why server side tracking is becoming increasingly important, as it increases the accuracy of data analysis while also improving data protection. By 2025 at the latest, no webshop will be able to avoid switching to this technology, as browser manufacturers will gradually completely block third-party cookies. That’s why we have entered into a partnership with JENTIS and have seamlessly integrated their server side tracking platform into our content management system dynamic content and our e-commerce platform dynamic commerce.
 

Advantages of Server Side Tracking

• More accurate analytics data: Data is captured more precisely through direct processing on your own server.
• Improved data protection: More control over your data, as it is processed on your own server and only then passed on to third parties.
• Bypassing restrictions: Browsers and ad blockers are increasingly blocking third-party cookies. Server side tracking is unaffected by this.

What our solution powered by JENTIS offers

• Integration and fast implementation: Our solution is fully integrated into dynamic content and dynamic commerce and ready to use immediately. All tracking information is transmitted to JENTIS via a customer-specific domain.
• Modern web back office: Easy setup of tracking services in the user-friendly JENTIS web back office.
• Versatile tracking plugins: Over 100 plugins are available, including Google Analytics 4, META Pixel, and affiliate networks. More can be developed on request.

Partnership with JENTIS

JENTIS, a software developer from Vienna, specializes in server side tracking. Their servers in Europe ensure compliance with strict data protection standards. Thanks to our close partnership, JENTIS develops tailor-made plugins specifically for our customers’ requirements and supports us in providing innovative solutions.
 

Switch to Server Side Tracking now

Would you like to switch to server side tracking? Contact us now and we will plan the setup for your website or webshop.

Want to know more?
You can find more details about JENTIS directly at https://www.jentis.com