dc AG
Von-Linde-Str. 11
95326 Kulmbach
Germany
18.06.2025

German Web Award 2025

And the winner is: dc! As a digital agency and with our client projects for Richter Spielgeräte, Lucky Ramen, and Reusch, we were able to convince the jury.
German Web Award 2025
We have won the German Web Award 2025 – and for three outstanding projects! The award honors creative and technical excellence in the digital industry and is one of the most important industry awards in Germany.

In the categories Web Design, E-Commerce, Online Marketing, Software Development as well as Photo and Video Production, dc was able to impress the jury both as an agency and with three individual client projects:

Our Awarded Projects at a Glance

🛝 Richter Spielgeräte
  • New website with catalog system and customer document portal
  • Intelligent search function via Algolia for quick product discovery
  • Design approach based on the existing CI, modernized and emotionally enhanced
  • Focus on imagery that puts children's playful development at the center


🍜 Lucky Ramen
  • Brand development including logo, CI, and positioning
  • Shopify B2C webshop, built with a focus on storytelling and conversion
  • SEO & SEA strategy plus ongoing social media campaigns with clear target group focus
  • Unique brand appearance with hand-drawn lucky cat and neon colors, inspired by Japanese nightlife
  • UGC videos and performance marketing to increase reach and recognition


🧤 Reusch
  • Relaunch of the B2C, B2B, and field service portals based on dynamic commerce & dynamic content
  • New UX design in line with the brand identity of Reusch
  • Highest performance requirements, implemented with many individual technical customizations
  • Seamless linking of product worlds, services, and tools – optimized for end customers, retailers, and sales teams

Why this is special for us

The German Web Award evaluates projects based on criteria such as design quality, usability, creativity, and technical implementation. The fact that we were able to score with three such different projects makes us especially proud.

We thank our clients for their trust – and look forward to every new digital challenge 💚

Are you planning a project with award potential?

Let’s talk! Whether web design, shop development, or online marketing – at dc we are experts in e-commerce, UX, and technology.