dynamic commerce 2025 is here

With the new release of dynamic commerce, our established and powerful webshop software, e-commerce for medium-sized businesses becomes even simpler, more secure, and more modern. dynamic commerce transforms the ERP system Microsoft Dynamics 365 Business Central into a flexible omnichannel solution for B2B shops, B2C shops, marketplaces, and catalog websites. Already, more than 250 medium-sized companies successfully rely on dynamic commerce, including well-known brands like JAKO, Lebkuchen‑Schmidt, and Segafredo.


Last year, AI features were introduced that automatically create product data and suggest attributes, categories, and SEO texts. In addition, all channels were equipped with next-gen frontend templates. This year, we’re taking it a step further!

Highlights at a Glance

• 🚀 Accessible Next-Gen Templates:
  All next-gen templates for B2B, B2C, and product catalogs are now fully accessible (WCAG-compliant). All templates are available in German and English – perfect for rapid international expansion.
• 📥 Optimized Synchronization with Business Central:
  A new intermediate table ensures that orders no longer block the job queue in case of issues. Users can now flexibly manage and correct orders directly in Microsoft Dynamics 365 Business Central – without interruptions.
• 🛡️ Web Security powered by Cytres XDR+:
  With an integrated web application firewall (WAF) and regular vulnerability scans according to OWASP standards, our new module offers comprehensive protection against cyber attacks. A must in light of increasing requirements from NIS 2 and the Cyber Resilience Act.
• 💳 Online Payment powered by collana pay:
  Together with our partner collana hive, collana pay offers seamless integration of over 60 payment providers – directly in the checkout and integrated with Microsoft Dynamics 365 Business Central.
• 📊 Server-Side Tracking powered by Jentis:
  In cooperation with Jentis, we enable GDPR-compliant, high-performance server-side tracking – ideal for precise online marketing campaigns.

 

More Powerful Features at a Glance

• Flexible configuration of percentage-based shipping costs
• Optimized set prices for simple bundle offers
• Inclusive and exclusive product permissions in the B2B portal
• CSV import for quick order function in the B2B shop
• Automatic currency conversion based on Business Central exchange rates
• Customer map in the sales rep portal for interactive customer overview
• Extended product statistics in the B2B portal (now filterable by attributes)

And that’s not all: the new release includes over 50 additional improvements for more security, stability, and performance.


 

On the Way to 100% MACH-ready 💪🏼

dynamic commerce is continuously being migrated to the modern MACH architecture. After the B2B channel became MACH-ready last year, the product catalog channel will follow in 2025. In the next 1–2 releases, all channels will be fully migrated with the complete range of functions. Our Business Central app supports both versions and enables a smooth, step-by-step migration.

Conclusion

dynamic commerce is the optimal solution for medium-sized companies that want to perfectly connect their omnichannel channels to their business processes. Customers already running dynamic commerce in Continuous Upgrade will receive the new release automatically.

 

Presentation at dc:connect

Tobias Langmeyer and Sebastian Lorenz presented the new release of dynamic commerce as part of the keynote at our Community Day dc:connect. Watch the recording here (dynamic commerce from minute 00:22:40) and experience the software live in action.
   

Start Your Project with dynamic commerce 2025

Would you like to start a new project with our e-commerce solution or migrate your existing webshop to the new release? Contact us – we’ll show you the benefits of our solution in a demo appointment and provide you with an offer for your project within a few days!