13.03.2024
All Social 2024
Our marketing expert Lisa Köppel was a speaker at the All Social Marketing Conference 2024 in Munich.
The All Social in Munich is the homecoming for all social media experts from Germany, Austria, and Switzerland – just the right place for our online marketing specialists.
Lisa Köppel has been in the agency business for over four years and has been an enthusiastic member of the online marketing bubble for more than seven years. Her heart beats for KPIs, performance ads, e-commerce strategies, and lots of testing. In addition to her passion for marketing, she supports the planning and implementation of the internal sustainability concept as Chief Sustainability Officer.
With her track on the topic "Homemade Influencer – how Lebkuchen Schmidt couldn't escape videos anymore," she revealed how the online marketing team recruited influencers and UGC creators directly from the Lebkuchen Schmidt community. The goal was to build their own pool of creators from enthusiastic Lebkuchen buyers who would authentically promote the brand. In close coordination with the creators, videos were then conceptualized, published on their channels, and used in social ads.
Lisa Köppel has been in the agency business for over four years and has been an enthusiastic member of the online marketing bubble for more than seven years. Her heart beats for KPIs, performance ads, e-commerce strategies, and lots of testing. In addition to her passion for marketing, she supports the planning and implementation of the internal sustainability concept as Chief Sustainability Officer.
With her track on the topic "Homemade Influencer – how Lebkuchen Schmidt couldn't escape videos anymore," she revealed how the online marketing team recruited influencers and UGC creators directly from the Lebkuchen Schmidt community. The goal was to build their own pool of creators from enthusiastic Lebkuchen buyers who would authentically promote the brand. In close coordination with the creators, videos were then conceptualized, published on their channels, and used in social ads.