Functions & Modules

Find out about all functions & modules of our e-commerce platform 'dynamic commerce'

Basic modules

With 'dynamic commerce' you can control any number of online shops and marketplaces

  • b2b shop
  • b2c shop
  • catalog websites
  • sales force portal
  • online marketplace

b2b shop

Unsere Lösung für geschlossene Webshops, die nur ausgewählten Kunden zur Verfügung stehen.
Our solution for non-public online shops accessable for selected customers only. Offer order processes for your business customers and dealers that transfer recording of orders to the web. With only one click, your customers get access data by email and have information about availability and individual price conditions of their items.

Functions for b2b shops

  • clearly structured overview of accessories and spare parts
  • up-to-the-minute description of item availablity and delivery time
  • fast ordering by quick-order and CSV imports
  • re-ordering via order history, favorites and storable item selection
  • creation of group authorizations for customized item selections
  • complex pricing, including special prices and individual customer conditions

Self-service for your customers

  • homepage as dashboard and clearly structured overview of account and order information
  • info section including downloads and service details
  • creation of sub-users and assignment of permissions
  • online document archive for bills, delivery notes and coupons

b2c shop

Boost your brand awareness and win new customers with a public online shop. Our software solutions provide you with all functions you need to run a professional b2c online shop. Full integration into your ERP systems reduces your efforts of data maintenance and ordering to a minimum. Thus you can concentrate on what is most important: successful e-commerce.

Functions for b2c shops

  • up-to-date and responsive display of your individual design
  • landing pages and shopping worlds about item/category
  • omni-channel solutions
  • comprehensive item display, including pictures, video clips, texts, etc.
  • all popular online payment options
  • automated creation of order and customer data

Marketing functions

  • varied campaigns and special offers
  • discout codes and gift coupons
  • cross-selling
  • issuing of campaigns and coupons in ERP
  • SEO functions (search engine optimization)
  • visitor tracking and analysis
  • email marketing
  • social media integration

catalog website

Present your products online in a perfect way - also without ordering functionality. An online catalog enables you to show your product range without giving end customers the option of ordering. A product catalog can either be run as a separate website or can be integrated into your existing website. All item information comes directly from the ERP software Microsoft Dynamics.

sales force portal

Give your sales representatives the option of recording orders via a separate portal. With the sales force portal of dynamic commerce your sales staff always has all important customer and item data at hand. With a personalized access, your sales reps can log infrom any computer or mobile device that has internet connection making order recording easy for corresponding customers. These orders can then be imported automatically as an offer or an order to Microsoft Dynamics.

online marketplace

Expand your outreach with marketplaces and win new customers on Amazon, eBay and others. Our software solutions provide you with all functions you need to sell your products on various platforms. Full integration into your ERP system reduces data maintenance and the efforts of processing orders to a minimum. Only a few clicks and your items are published on all important marketplaces simply taking the data directly from Microsoft Dynamics. Orders on these channels are transferred automatically as purchase orders.

Inclusive modules

All important functions for running professional online shops are already included.

  • Payment options
  • Shipping options
  • Filter for item features
  • Multi-language
  • Coupon management
  • Item rating
  • Multi-currency
  • Online shop campaigns
  • Dealer and store finder
  • Extended pricing
  • Document archive
  • Item authorizations

Payment options

Management of payment options per shop, language/region, country, paymentgroup, weight and order value including fees. (no online payment)

Shipping options

Manage your shipping options. Choose from various delivery methods and record individual shipping costs according to online shop, language, country, order value and weight.
Compatible with the following basic modules:
  • end customer online shop (b2c)
  • dealer portal (b2b)
  • sales rep portal
  • item catalog

Filter for item features

Manage any number of features per item, e.g. color, brand, etc. Convenient filter function in the online shop for features, image on item card and product comparison.


Any number of languages. Items can be released and maintained separately forevery single language.

Coupon management

Flexible management of marketing coupons and vouchers. Coupons with fixed amount, discount or free items.Manual creation or automated generation of coupon codes that can be redeemed in your b2b or b2c online shop directly. Every coupon can enclose a fixed amount, a percentage of discount or a free additional item.

Item rating

Compilation of item ratings in the online shop (text or star ranking) includingretransfer and release process in Microsoft Dynamics.


Any number of currencies: support of the Microsoft Dynamics currency function. E-commerce markets know no limits. Activate your online shop for every country and the various currencies or let your customers select their desired currency. In doing so, prices, fees and exchange rates follow exactly the well-established business logic of Microsoft Dynamics.

Online shop campaigns

Flexible marketing campaigns for your online shop. Combination of items, item groups and conditions for various campaigns, e.g. 2-plus-1 campaigns, happy hour offers, item sets, free shipping for selected items, discounts for multiple purchaseswithin one item group.
Händler & Filialsuche

Dealer and store finder

Provision of limitable debtors out of Microsoft Dynamics for dealer or affiliates/business partners via country, zipcode and town including map display anddistance calculation.
Erweiterte Preisfindung

Extended pricing

Representation of the complete Dynamics NAV pricing: prices and graduated prices per debtor and debtor price group. Discounts and graduated discounts per debtor, item discount group and debtor discount group.

Document archive

Access for your online customers to orders, bills and delivery notes from Microsoft Dynamics. Requests for original documents as pdf-files via email. Provide bills and delivery notes online for your customers. Customers can check documents in their account either in an overview or displayed as detailed documents.

Item authorizations

Authorization groups per item and debtors in Microsoft Dynamics. Control which debtor can see and order which item in the online shop.

Optional modules

Expand your e-commerce channels by powerful features wieth add-on modules.

  • Online payment
  • Subscription management
  • Item individualization
  • E-mail marketing
  • Digital products
  • US sales tax
  • Address validation
  • RMA
  • OCI interface

Online payment

Processing and administration of online payments via external service providers (as our long-term partner Computop for example): credit card, PayPal, AmazonPayments, Paydirekt, bank transfer, purchase on account etc.


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Item individualization

Exclusivity has become crucial. This add-on module gives your customers theoption of personalizing an ordered product according to their needs.
E-Mail Marketing

E-mail marketing

Professional email marketing fully integrated into Microsoft Dynamics powered by Cleverreach. Design visually appealing news letters or automatized follow-ups and gernerate more sales on your online shop.
Digitale Produkte

Digitale products

Selling digital items like e-books, videos or tickets on your online shops. Dispatch of digital items by email or making these available on the customer's account. Formarking online shop items in Microsoft Dynamics as digital items  several ways, like video player or tickets, are available. After linking the digital item in ERP with the article it is instantly available in the online shop.

US sales tax

This module enables precise taxing based on locally applicable transfer taxes for each sale in the United States of America.

Adress validation

Avoid expensive parcels and returns due to incorrect address data. The Informatica AddressDoctor can verify addresses  in more than 240 countries and regions during the ordering process. Your customers get automated proposals for incorrectly entered addresses.


Recording returns and complaints online. Creation of returns and credit notes in Microsoft Dynamics.Returns and complaints cause processing costs and do not generate turnover. Transfer parts of this process to your customers who can announce the return on the web and record all necessary data there. Once the return is accepted on the web your customers can print out return forms by themselves. When the items are received by you a complaint order for theconsignment has already been created in Microsoft Dynamics.

OCI interface

ERP connection of your end customer to your online shop. Automated registration on the shop from the ERP system directly. Creation of a purchase order from the shopping cart directly in the end customer's ERP system.