---
title: "04.02. - Webinar b2c Shop"
description: "b2c shop webinar by dc AG: best practices for UX, conversion optimization, and marketing automation in the modern online shop."
canonical: "https://www.dc.ag/en/trainings/webinar-b2c-shop"
language: "en"
last_modified: "2026-08-13"
generated: "2026-09-22T00:00:04+02:00"
---

# 04.02. - Webinar b2c Shop

b2c shop webinar by dc AG: best practices for UX, conversion optimization, and marketing automation in the modern online shop.

Webinar: The Perfect b2c Shop

Learn what to keep in mind when planning a successful b2c shop.

bff8a4ca-6c38-48fa-af81-92b10581bc74

04.02.2027

Remote

Are you planning a new b2c shop or looking to relaunch your existing web shop? Then this webinar is one you should not miss.

In this webinar, we will show you what really matters for successful b2c shops in the mid-market. As soon as a shop is public, we at dc define it as a b2c shop - regardless of whether you sell to consumers or business customers.

We will give you a compact overview of all the key building blocks of a successful b2c shop. It is based on our experience from more than 200 e-commerce projects in the mid-market. No deep dive - just a clear flyover and a practical checklist to help you set up your b2c shop strategically, technically, and operationally.

The focus is on strategy, omnichannel, software, design, product presentation, checkout, marketing, and the core processes behind running and growing a b2c shop.

### Agenda

- Strategy for successful b2c shops
- Target audiences, markets, and competitive landscape
- Omnichannel strategy and touchpoints
- Software selection for b2c shops
- Design, UX, and product presentation
- Pricing, checkout, payment, and shipping options
- Marketing, campaigns, and customer retention
- Order processing, data privacy, and legal basics

### Format

- Live webinar including Q&A
- Approx. 45 minutes + Q&A
- Remote participation
- Online registration required

Remote via MS Teams
 04.02.2027
 10:00 - 11:00 AM

free