--- title: "Wela" description: "A successful e-commerce solution for WELA: dc AG built the online shop with a modern design and an optimized customer journey." canonical: "https://www.dc.ag/en/projects/wela" language: "en" last_modified: "2026-06-02" generated: "2026-10-06T00:00:05+02:00" --- # Wela A successful e-commerce solution for WELA: dc AG built the online shop with a modern design and an optimized customer journey. Wela How Wela is making the leap from farmers markets to a digital omnichannel world Wela-Trognitz Fritz Busch GmbH & Co. KG Ludwigsstadt ## Over 100 years of tradition meet digital sales channels For more than 100 years, Wela has stood for premium soups, broths, seasonings and food products made in Germany. The brand is especially known for its presence at farmers markets across Germany, where the iconic yellow Wela stands have been a familiar part of the shopping experience for many customers for decades. Together with dc, Wela took the next big step in 2025: bringing a long-established sales model into the digital age. With a new corporate website and a modern Shopify web shop, the products are now becoming fully accessible online for the first time and can be ordered directly. - Development of the new corporate website and Shopify web shop - Modern presentation of the brand and its product worlds for consumers - Integration into the existing ERP landscape as the foundation for further digitalization - Setup of SEO and SEA initiatives to attract new customers - Digital roadmap for connecting farmers markets, retail and additional sales channels in the future Today, hundreds of orders are already coming in through the new web shop every day. At the same time, the groundwork is being laid for the next steps in Wela's digital transformation. Together with Wela, we're working to bring the company's successful tradition into the digital world and unlock new potential for growth and customer loyalty. ### Farmers markets, digitally connected Customers can quickly find the right farmers markets, retailers and points of sale in their area online - and experience the brand both offline and online. ### Shopify for future growth With Shopify, a modern e-commerce platform was created that first digitizes direct-to-consumer sales while also laying the foundation for additional target groups, sales channels and digital processes. ### Unlock new audiences Dedicated areas for consumers, retail, professional kitchens and industrial partners create the foundation for expanding additional digital business models.