--- title: "J.T. Ronnefeldt" description: "Premium e-commerce for Ronnefeldt: dc AG created a shop and brand experience for the renowned tea manufacturer - digital and premium." canonical: "https://www.dc.ag/en/projects/ronnefeldt" language: "en" last_modified: "2026-10-06" generated: "2026-10-23T00:00:05+02:00" --- # J.T. Ronnefeldt Premium e-commerce for Ronnefeldt: dc AG created a shop and brand experience for the renowned tea manufacturer - digital and premium. J.T. Ronnefeldt How Ronnefeldt delights everyone from tea fans to tea sommeliers online J.T. Ronnefeldt KG Frankfurt am Main ## One platform for consumers, retail partners and hospitality Since 1823, Ronnefeldt has stood for premium tea culture and is now one of the world's best-known premium tea brands. Whether in renowned hotels, upscale restaurants, specialty tea shops or in the homes of tea lovers - Ronnefeldt combines traditional craftsmanship with high quality standards and strong international brand recognition. Together with dc, Ronnefeldt built a digital platform that speaks to its different target groups and connects them seamlessly. From the corporate website and international webshop to specialized b2b portals, all digital channels work together as one. - Implementation of the corporate website and webshop with dynamic commerce and dynamic content - Development of custom b2b portals for hotels and restaurants, specialty retail and corporate customers - Integration of all processes into the ERP system Microsoft Dynamics 365 Business Central - Management of digital marketing channels ranging from search engine optimization and Google Ads to social media marketing - Continuous evolution of the digital platform for new markets, target groups and sales channels Depending on the target group, visitors get access to different content, product ranges and ordering options. This allows Ronnefeldt to combine the needs of international business customers with a premium shopping experience for consumers - creating a digital platform that is a perfect fit for the premium brand. ### Tea Magazine Recipes, brewing tips, tea expertise and current trends make the digital magazine a go-to destination for tea lovers. ### Custom b2b portals Hotels and restaurants, specialty retail partners and corporate customers get access to tailored product ranges, pricing and ordering processes. Win new business customers Dedicated landing pages and digital services help Ronnefeldt win new partners in food service, hospitality and specialty retail.