--- title: "Reusch" description: "dc AG built a high-performance online shop for Reusch: international b2c sales, dynamic commerce and ERP integration." canonical: "https://www.dc.ag/en/projects/reusch" language: "en" last_modified: "2026-06-10" generated: "2026-09-22T00:00:04+02:00" --- # Reusch dc AG built a high-performance online shop for Reusch: international b2c sales, dynamic commerce and ERP integration. Reusch How Reusch digitally connects the global sporting goods trade Reusch International S.p.A. Bolzano, Italy ## Digital platform for customers, retailers and sales For decades, Reusch has been one of the best-known brands in international sports. Whether it's goalkeeper gloves on the world's biggest football stages or premium ski and winter sports gloves in the Alps - Reusch products support both professional athletes and recreational sports enthusiasts alike. With international sales structures, multiple locations and retail partners across many countries, the demands on digital processes keep growing. Together with dc, Reusch created a central digital platform for customers, retail partners and sales teams. Today, all key processes - from the international webshop and retailer portal to preorder handling - work together seamlessly. - Implementation of the corporate website and international webshop with dynamic commerce and dynamic content - Development of a comprehensive retailer portal for sporting goods retailers and trade partners - Development of a sales portal for field sales teams - Integration of all processes into Microsoft Dynamics 365 Business Central - Multilingual platform for international markets and sales structures Especially in the sporting goods trade, tailored assortments, customer-specific pricing and long-term preorder processes play a key role. The digital platform supports these complex workflows and brings sales, retail and e-commerce together on one shared technology foundation. This gives Reusch a modern digital experience for customers, retailers and sales partners around the world. ### Digital retailer portal Trade partners get access to tailored assortments, customer-specific pricing, current inventory and all ordering processes. ### Digital field sales Field sales teams can support customers directly on site, capture orders and manage the full sales process easily through the sales portal. Preorder processes Collections can be ordered early, planned and reserved for future delivery dates - fully digital and integrated into company-wide processes.