--- title: "Lebkuchen-Schmidt" description: "dc AG delivered the e-commerce solution for Lebkuchen Schmidt: seasonal product management, shop optimization, and a multichannel strategy." canonical: "https://www.dc.ag/en/projects/lebkuchen-schmidt" language: "en" last_modified: "2026-06-01" generated: "2026-10-06T00:00:05+02:00" --- # Lebkuchen-Schmidt dc AG delivered the e-commerce solution for Lebkuchen Schmidt: seasonal product management, shop optimization, and a multichannel strategy. Lebkuchen-Schmidt How Lebkuchen-Schmidt brings together tradition and e-commerce [Video](https://www.dc.ag/userdata/media/video/550_lks.webm) [Video](https://www.dc.ag/userdata/media/video/10778_lks-success-story-banner-desktop.webm) Lebkuchen-Schmidt GmbH & Co. KG Nuremberg ## Digital power for Germany's best-known gingerbread mail-order brand For almost 100 years, Lebkuchen Schmidt has stood for Original Nuremberg gingerbread, fine pralines, and premium gift ideas. The Nuremberg-based heritage company is one of Germany's best-known direct mail-order businesses and delights customers around the world with its specialties. Long before e-commerce became the norm, Lebkuchen Schmidt was already focused on selling directly to end customers. Today, the company successfully combines classic mail-order channels with modern digital sales channels and continues to evolve its business toward omnichannel commerce. - Implementation of the web shop and corporate website with dynamic commerce and dynamic content - Full integration with Microsoft Dynamics 365 Business Central and the underlying ERP processes - Custom gift and configuration options for private and business customers - Management of digital marketing channels from search engine advertising to Amazon - Continuous platform development to support future growth in b2c and b2b business Especially during the peak season between October and December, thousands of orders flow through the platform every day. The web shop, stores, catalog business, marketplaces, and traditional mail-order processes all work together seamlessly. The result is a modern omnichannel experience that preserves the brand's heritage while creating room for continued digital growth. ### Omnichannel Commerce Web shop, stores, catalog business, phone sales, and digital marketplaces are brought together on one central platform. ### Peak season under control Thousands of orders per day are processed automatically and handed off directly to shipping, payment processing, and ERP workflows. ### Gift giving, rethought digitally Custom greeting cards, personalized gift options, and corporate gifts create standout shopping experiences for private and business customers.