---
title: "All Social 2024"
description: "All Social 2024 at dc AG: our annual social media event with networking, insights, and behind-the-scenes perspectives."
canonical: "https://www.dc.ag/en/news/all-social-2024"
language: "en"
last_modified: "2026-06-02"
generated: "2026-09-22T00:00:04+02:00"
---

# All Social 2024

All Social 2024 at dc AG: our annual social media event with networking, insights, and behind-the-scenes perspectives.

13.03.2024

All Social 2024

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Our marketing expert Lisa Köppel spoke at the All Social Marketing Conference 2024 in Munich.

All Social in München is the homecoming event for social media experts from Germany, Austria, and Switzerland - exactly the right place for our online marketing specialists.

 Lisa Köppel has been working in the agency business for more than four years and has been a passionate part of the online marketing bubble for over seven years. She is all about KPIs, performance ads, e-commerce strategies, and lots of testing. Alongside her passion for marketing, she also supports the planning and execution of the company’s internal sustainability strategy as Chief Sustainability Officer.

 In her session, "Homemade Influencer - how Lebkuchen Schmidt suddenly had more video content than they could handle," she shared how the Online Marketing team recruited influencers and UGC creators directly from the Lebkuchen Schmidt community. The goal was to build an in-house creator pool of enthusiastic Lebkuchen customers who could promote the brand in an authentic way. Working closely with the creators, the team then developed videos for them to publish on their own channels and use in social ads.