--- title: "dynamic commerce" description: "dynamic commerce is the scalable E-Commerce platform from dc AG for b2b and b2c. Flexible, integrable, future-proof." canonical: "https://www.dc.ag/en/ecommerce/dynamic-commerce" language: "en" last_modified: "2026-06-25" generated: "2026-09-22T00:00:03+02:00" --- # E-commerce Platform dynamic commerce The powerful webshop software that seamlessly connects E-commerce and business processes [Video](https://www.dc.ag/userdata/media/video/1191_dynamic-commerce-video-1.mp4) ## Manage your E-commerce processes centrally from your ERP system dynamic commerce uses Microsoft Dynamics 365 Business Central as the E-commerce back office. That means accounting, inventory management, and order processing are part of your E-commerce workflows right from the start. 250+ E-commerce projects 2.5 bn € E-commerce revenue p.a. from €399 Monthly SaaS fee ## Sell across as many channels, regions and languages as you want dynamic commerce is ideal for companies pursuing an omnichannel strategy. Whether b2c, b2b, or marketplace: the software is built from the ground up for multiple channels, regions, languages, and currencies. Channels & touchpoints b2b webshop Sales portals Marketplaces Websites AI agents b2c webshop ## Mid-sized brands and retailers trust dynamic commerce ![Screenshot der Startseite des Degussa Onlineshops](https://cdn.dc.ag/userdata/media/picture/resize/316_degussa.jpg?dpr=auto&auto=format,compress&w=1193) ![Screenshot der Startseite des JAKO Onlineshops](https://cdn.dc.ag/userdata/media/picture/resize/317_jako.jpg?dpr=auto&auto=format,compress&w=1280) ![Screenshot der Startseite des Lebkuchen Schmidt Onlineshops](https://cdn.dc.ag/userdata/media/picture/resize/318_lebkuchen-schmidt.jpg?dpr=auto&auto=format,compress&w=1188) During peak season, Lebkuchen Schmidt handles thousands of orders per day with dynamic commerce ## Launch as many E-commerce channels as you want - ![Benutzeroberfläche des Cronus Golf B2C-Onlineshops auf Basis von dynamic commerce.](https://cdn.dc.ag/userdata/media/picture/resize/973_dynamic-commerce-channels-b2c-shop.jpg?dpr=auto&auto=format,compress&w=1245) Launch high-performing b2c webshops for your brand. With online payment, campaigns, and modern shop features, you win new customers, grow revenue, and boost your conversion rate. - ![Benutzeroberfläche des CRONUS BIKES B2B-Händlerportals für Fahrräder und Zubehör.](https://cdn.dc.ag/userdata/media/picture/resize/974_dynamic-commerce-channels-b2b-portal.jpg?dpr=auto&auto=format,compress&w=1245) Provide business customers with a private portal including login, custom pricing, assortments, and availability. With quick order, document downloads, and additional self-service features, you deliver great service for your customers. - ![Dashboard der Software Microsoft Dynamics 365 Business Central mit einer Liste aktiver E-Commerce-Verkaufskanäle.](https://cdn.dc.ag/userdata/media/picture/resize/1026_dynamic-commerce-marktpltze.png?dpr=auto&auto=format,compress&w=1245) Publish your products on Amazon, eBay, and through AI agents like ChatGPT or Google Gemini. You manage assortments, pricing, and orders centrally in Microsoft Dynamics 365 Business Central. ## Use powerful E-commerce features - ![Screenshot der dynamic commerce Versandoptionen im Business Central](https://cdn.dc.ag/userdata/media/picture/resize/135_dynamic-commerce-view-shipping-options-de.jpg?dpr=auto&auto=format,compress&w=1200) Set shipping methods, shipping costs, and payment options flexibly by webshop, country, or customer group. All common online payment methods like credit card, PayPal, or Klarna can be configured easily. - ![Benutzeroberfläche von Microsoft Dynamics 365 Business Central zur Verwaltung von Gutscheincodes für E-Commerce-Kampagnen.](https://cdn.dc.ag/userdata/media/picture/resize/947_dynamic-commerce-ecommerce-functions-campaigns.jpg?dpr=auto&auto=format,compress&w=1245) Create discounts, promo codes, free gifts, happy hours, and digital vouchers for your webshops. Banners, badges, and promo bars make your campaigns visible in the shop. - ![Übersicht der Online-Bestellungen im B2B-Onlineshop von Cronus Bikes.](https://cdn.dc.ag/userdata/media/picture/resize/948_dynamic-commerce-ecommerce-functions-service.jpg?dpr=auto&auto=format,compress&w=1245) Give customers access to orders, invoices, and returns in their logged-in area. That reduces service workload while delivering a better digital customer experience. ## Connect ERP and E-commerce processes - ![Screenshot der dynamic commerce Webshopartikel im Business Central](https://cdn.dc.ag/userdata/media/picture/resize/136_dynamic-commerce-view-webitem-de.jpg?dpr=auto&auto=format,compress&w=1200) Use product data, attributes, prices, and inventory directly from Business Central. On top of that, you manage marketing copy, images, videos, downloads, and cross-sells centrally in the ERP. - ![Debitorenkarte in Microsoft Dynamics 365 Business Central mit Fokus auf E-Commerce-Einstellungen.](https://cdn.dc.ag/userdata/media/picture/resize/949_dynamic-commerce-erp-processes-debitor.jpg?dpr=auto&auto=format,compress&w=1245) New webshop customers are automatically created as customer accounts in Business Central. b2b customers receive their login details directly from the ERP in just a few clicks. - ![Benutzeroberfläche von Microsoft Dynamics 365 Business Central mit einem geöffneten Verkaufsauftrag.](https://cdn.dc.ag/userdata/media/picture/resize/950_dynamic-commerce-erp-processes-order.jpg?dpr=auto&auto=format,compress&w=1245) Orders from the webshop are automatically created as quotes or sales orders in Business Central. That way your team can approve them right away and hand them off to logistics. ## AI power with dc Copilot features ![Dynamic Commerce Agentic Commerce](https://cdn.dc.ag/userdata/media/picture/resize/1012_dynamic-commerce-agentic-commerce.png?dpr=auto&auto=format,compress&w=1180) ### Ready for Agentic Commerce dynamic commerce publishes product data so it can be found and processed optimally by AI agents. On top of that, we're preparing the platform for future direct sales through AI agents - via interfaces like UCP, ACP, and MCP. ![Eingabemaske von Dynamic Commerce zum Generieren von Artikeldaten mit Copilot.](https://cdn.dc.ag/userdata/media/picture/resize/982_dynamic-commerce-screenshot-copilot-generate-article-data.jpg?dpr=auto&auto=format,compress&w=1180) ### Create and optimize product data with AI dc Copilot supports you with product maintenance directly in Business Central. Based on descriptions and images, the AI generates suggestions for product attributes, marketing copy, categories, and matching cross-sells - fully editable by you at any time, of course. ![Benutzeroberfläche der dynamic commerce KI-Lösung.](https://cdn.dc.ag/userdata/media/picture/resize/1024_dynamic-commerce-addon-ki-berater-ehaso.jpg?dpr=auto&auto=format,compress&w=1180) ### Integrate your own AI agents into the shop Add an AI agent to your search that advises customers directly in the webshop. It answers questions about your products, understands the product catalog, and recommends matching items for the next purchase. ## Get to know dynamic commerce With dynamic commerce, you can launch powerful E-commerce channels in a short time, directly connected to your ERP processes. Discover the key features, integrations, and possibilities of our E-commerce platform. [Features](https://www.dc.ag/en/ecommerce/dynamic-commerce/features) Get to know the powerful standard feature set of dynamic commerce - including all key E-commerce channels plus included and add-on modules. [Add-ons](https://www.dc.ag/en/ecommerce/dynamic-commerce/addons) Expand dynamic commerce flexibly with additional features, tools, and interfaces. That way, your E-commerce platform adapts perfectly to your processes. [ERP integration](https://www.dc.ag/en/ecommerce/dynamic-commerce/erp-integration) Learn how dynamic commerce connects to Microsoft Dynamics 365 Business Central and brings your E-commerce processes directly into the ERP. [Implementation](https://www.dc.ag/en/ecommerce/dynamic-commerce/einfuehrung) Launch your project together with the dc team in just a few months - from concept and setup to go-live with dynamic commerce. [Pricing](https://www.dc.ag/en/ecommerce/dynamic-commerce/pricing) Learn more about our licensing model and the ongoing costs of dynamic commerce. Request a custom quote for your project. 250+ companies trust the webshop solution dynamic commerce Lebkuchen Schmidt Lauensteiner IFU Pössl Degussa Ernst Strecker Raymon Stiegl Aurednik Jako Hofbräuhaus Maisel & Friends Hofer Wine & Spirits Ronnefeldt Segafredo Eurolub Reusch DLRG Cutmetall Vedes Hercules ![Zwei Referenten präsentieren What\'s New mit dynamic content und Business Central auf der dc:connect vor Publikum](https://cdn.dc.ag/userdata/media/picture/resize/137_dc-connect-keynote-whats-new-presentation.jpg?dpr=auto&auto=format,compress&w=800) ## Your experienced partner for dynamic commerce projects Get expert advice and benefit from more than 15 years of experience and over 250 E-commerce and ERP projects. Our team of 120+ experts in E-commerce consulting, development, design, and online marketing supports you end to end - from strategy to execution. We'd love to get to know you and your business. ## Frequently asked questions Which version of Microsoft Dynamics 365 Business Central do I need? dynamic commerce works with Microsoft Dynamics 365 Business Central. We are compatible with the latest cloud version of Business Central and also support on-premises versions of Business Central as well as older versions of Microsoft Dynamics NAV through version 2013. Do I need an agency for web design? We're happy to handle the custom design of your webshop or portal with our designers and frontend developers. Depending on your needs, we can adapt our best-practice layout template to your corporate design or create a fully custom web design. If you have an internal design team or already work with a design agency, we're happy to bring them into the project as well. How quickly can my project go live? Once the project is commissioned, we can usually start implementation within a few weeks. Depending on the scope, a go-live is possible after around 8 to 12 weeks. Overall, you should plan for 2 to 4 months for your E-commerce project. If you need major customizations or use an older on-premises version of Business Central, the project may take a bit longer. What role does my ERP partner play during the project? We place great importance on involving your ERP partner in the project. Many ERP systems providers already know us and dynamic commerce from shared projects. In any case, we coordinate closely with your Business Central team. Any customizations in the ERP system and the app installation should be planned together. However, your ERP partner does not need to configure or develop anything for you to use dynamic commerce. What does a project with dynamic commerce cost? dynamic commerce is a software-as-a-service solution. You pay a monthly fee to use the software, which already includes web hosting, maintenance, and support. In addition, you should plan for at least 15 days of services for project management, configuration, training, and design adjustments. On our pricing page, you'll find more information and can request a custom quote for your project. Is dynamic commerce an interface or its own webshop software? dynamic commerce is a standalone E-commerce platform based on Microsoft Dynamics 365 Business Central. It is a dc-developed extension for the ERP system and its own webshop software on the web. Because dynamic commerce is seamlessly integrated into the business logic of Business Central, we do not consider it a traditional interface. What is the difference compared to webshop solutions like Shopify, Shopware, or Magento? dynamic commerce was developed specifically for the Microsoft Dynamics 365 Business Central ERP system. As a result, E-commerce and ERP processes are deeply connected - for example in pricing logic, currencies, and taxes. At the same time, dynamic commerce extends Business Central with E-commerce features like voucher management, campaign management, and online payment. Our goal is to match the feature depth of solutions like Shopify, Shopware, or Magento while being much more deeply integrated into Business Central processes. For mid-sized companies using Business Central and looking to manage multiple shops, countries, or channels centrally, dynamic commerce is the ideal E-commerce platform. Who provides the dynamic commerce software? dynamic commerce is developed by dc AG in Kulmbach. We are a digital agency, a consulting partner for business processes, and a software manufacturer for mid-sized companies. In addition to dynamic commerce, we also develop the content management system dynamic content. Our team of 125+ colleagues supports you across consulting, development, creation, and marketing - from the first idea to continuous further development. Let's talk about your project ![Henri Engels](https://cdn.dc.ag/userdata/collection/resize/27_368_henri_engels.png?w=72&q=65)Henri Engels [ +49 9221 9652-100 ](tel:+4992219652100) [ hello@dc.ag ](mailto:hello@dc.ag) Let's talk about your project ![Henri Engels](https://cdn.dc.ag/userdata/collection/resize/27_368_henri_engels.png?w=83&q=65)Henri Engels [ +49 9221 9652-100 ](tel:+4992219652100) [ hello@dc.ag ](mailto:hello@dc.ag) Request demo now ![Henri Engels](https://cdn.dc.ag/userdata/collection/resize/27_368_henri_engels.png?w=83&q=65)Henri Engels [ +49 9221 9652-100 ](tel:+4992219652100) [ hello@dc.ag ](mailto:hello@dc.ag)